Case Studies Page 2

Building on Hotel Ugly’s viral breakthrough with a press campaign for Action Figures Fighting and Fish Maan, securing 63 pieces of coverage and an estimated 468,000 lifetime coverage views.

How press and Spotify playlisting helped Coastcity’s After Life reach new audiences, with 29 pieces of coverage and editorial, algorithmic and independent playlist support.

How targeted Spotify playlisting and strategic press helped Lithuanian-Canadian artist Aistis expand the audience around "Plateau Botticelli" while building credibility for the wider Clay album cycle.

How a strategic multi-stage playlisting and playlist growth campaign took Henry Baker from 0 monthly listeners to over 16,000 in three months, triggered Spotify's algorithmic ecosystem, and built a sustainable audience of active returning fans months after promotion ended.

How two focused Spotify playlisting campaigns helped POLI NIKA build momentum around “Don’t Mean to Hurt You” and “Sunny Days”, strengthening long-term listener behaviour around the Remember Why EP cycle.

How a four-week conversion ads campaign around "Just a Girl" helped emerging singer-songwriter Molly Stone build a stronger base of high-intent Spotify listeners, followers and long-term fan signals.

Make Out Monday returned after a period without releasing music with the goal of reconnecting with their audience and rebuilding the momentum achieved through their earlier, more consistent release schedule.

Sonnet Son (Son Seung-yeon) is a leading South Korean vocalist and musical theatre actress, widely recognised for her exceptional vocal range and technical precision. After winning the first season of The Voice of Korea in 2012, she went on to gain international attention through her viral cover of Let It Go and her historic eight-win streak on King of Mask Singer.