Coastcity
How press and Spotify playlisting helped Coastcity’s After Life reach new audiences, with 29 pieces of coverage and editorial, algorithmic and independent playlist support.
29
Pieces of press and social coverage
23.9K
Estimated lifetime views of coverage
357K
Combined audience of publications featuring coverage
4
Featured editorial and algorithmic playlist placements
Building a shared audience for a new chapter
Jean Rodríguez and Danny Flores had already made names for themselves in the music industry. As Coastcity, the two Grammy-nominated musicians wanted to grow a fanbase around their work together.
The campaign centred on After Life, with a particular focus on building their presence in the Latin market. Press and playlisting would introduce the duo to new listeners while building on the recognition they had earned individually.
The goal was to bring Coastcity’s own sound and story to the fore, giving a new audience a reason to connect with the duo.
After Life: a new chapter for Coastcity
After Life
7 July 2023
After Life blends Latin and R&B influences with a darker undertone. The song explores unresolved conflict and finding solace in the afterlife, taking listeners on a journey of healing and emotional discovery.
That narrative shaped the press release and outreach. We connected Jean and Danny’s earlier achievements to the music they were making together, while drawing attention to the accompanying music video.
The release gave editors a clear story: two established musicians creating a distinct identity as Coastcity.
Bringing After Life to music discovery audiences
The campaign secured features with EARMILK, Backseat Mafia and Music News, helping Coastcity reach fresh audiences and build on their previous successes.
Further coverage came from Music Crowns, Purple Melon, TAGG, Hive and Voice Mag. Together, these publications gave listeners different ways to discover the single, its story and its music video.
A story for music editors
EARMILK’s feature explored the love story behind After Life, introducing the release through its emotional themes and Latin R&B sound.
Read article
A wider press presence
Music News introduced After Life featuring FABRO, bringing the duo’s Latin R&B release to a wider music news audience.
Read articleThe campaign in numbers
29
Pieces of coverage
23.9K
Estimated lifetime coverage views
357K
Combined publication audience
97
Social engagements
66
Maximum domain authority
4
Featured editorial & algorithmic placementsPress figures reflect the original campaign report. Views are estimated lifetime coverage views; audience is the combined publication-wide audience. Social engagements include likes, comments and shares. Maximum domain authority is the highest Moz score across coverage sites on a 0–100 scale.
Editorial & Algorithmic PlaylistsFinding a home among Latin and R&B listeners
Press and playlisting ran alongside one another. As coverage landed, we used those media features in pitches to playlist editors, giving them more context around Coastcity and the release.
After Life secured Spotify editorial placements on New Music Friday Latin and Latin R&B, alongside algorithmic placements on The Sound of R&B en Español and The Pulse of R&B en Español. These placements put the single in listening contexts that reflected the duo’s sound and the campaign’s Latin market focus. Press told the story behind the music, while playlist placements created opportunities for listeners to hear it. Follower counts, positions and dates reflect the supplied July–August 2023 playlist report.
New Music Friday Latin
Editorial placement
Curated by Spotify
569,274
- Position
- #49 of 55
- Date added
After Life on independent playlists
Independent curators brought the release to pop, R&B and music discovery audiences, with 6 playlist placements featured below. Followers are the campaign-period figures from July–August 2023.
Decent Forever
Followers: 1,129
Decent Forever, 1,129 followers
Explore the music behind the campaign
Watch the official music video for After Life, Coastcity’s collaboration with FABRO and the release at the heart of this campaign.
Listen to After LifeCampaign Summary
One release, 29 pieces of coverage and support across editorial, algorithmic and independent playlists.
The After Life campaign connected Coastcity’s musical identity with new audiences through press and playlisting. Features across EARMILK, Backseat Mafia, Music News and other outlets gave the release a wider editorial presence, with an estimated 23,900 lifetime coverage views.
By bringing the duo’s story into both publication features and playlist pitches, the campaign built on Jean and Danny’s individual reputations and gave listeners a way into the music they were making together.
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