Apple Music Promotion

The cost depends on your release, goals and the scope of the campaign, including your Meta ad budget, creative requirements and editorial pitching. Send us your music and release plans so we can recommend a suitable approach and discuss the budget with you.

Our campaigns focus on real listeners, relevant outreach and genuine engagement. We do not use bots or sell artificial streams. Organic Apple Music promotion can sit alongside paid advertising where agreed; paid promotion means reaching an audience with your music, rather than buying plays or editorial placement.

We use the same method as our Meta Ads service: audience research, handcrafted video creative, a landing-page flow and ongoing optimisation. Ads run across Instagram and Facebook and direct interested listeners to Apple Music. We test variations during the first 3–5 days and manually refine the campaign around meaningful actions on the landing page. Standard campaigns run for four weeks and can support new releases or existing tracks available on Apple Music.

Weekly Meta campaign reports cover ad spend, clicks and landing-page conversions. We review those results alongside the Apple Music for Artists data you share, including plays and listeners. Landing-page conversions and Apple Music streams are different measures; a conversion does not confirm that someone played or saved a track. Looking at both helps us understand campaign performance and guide the next round of creative and audience testing.

We pitch suitable releases to relevant editorial curators, with a focused story and campaign context. Apple decides which tracks it features, so playlist placement cannot be guaranteed. The service covers the strategy, preparation, outreach and agreed promotion that give your release a considered introduction.

Spotify offers editorial pitching through Spotify for Artists, while Apple's pitch tool is available through Apple Music Connect for eligible industry accounts. Apple Music campaigns also make use of artist favourites and eligible pre-adds. We adapt the pitching and audience strategy to how listeners discover and follow music on each platform.

Timing depends on your release date, starting audience and campaign activity. Contact us before release wherever possible so there is time to prepare the pitch and promotional assets. We agree the campaign schedule around your project; editorial decisions and listener growth do not follow a guaranteed timetable.

Yes. We work with independent and unsigned artists as well as artist teams and labels. Share your music, ambitions and release plans with us. We will look at where you are now and which promotional opportunities make sense for your next step.

Start with a listening link, your planned release date, a short artist introduction and your goals. Artwork, video footage, press photos, social links and distributor details help us plan the campaign and prepare ad creative. Where reporting is included, access to the relevant Apple Music for Artists data helps us understand performance.

Yes. Apple Music promotion can form part of a wider release campaign with music PR, Spotify playlisting, radio promotion or Meta ads. We can help connect the activity around one release story and choose a mix that suits your audience, timing and budget.

Native Apple Music pre-adds are available for eligible releases and need the correct setup through your label or distributor. They generally involve a forthcoming project with at least one track available ahead of the full release. We check suitability as part of planning and build the promotion around the options available.

Favouriting helps a listener stay connected with your music. Apple says fans may receive new-release notifications and see more relevant recommendations after favouriting an artist. A clear invitation to favourite your page gives engaged listeners a simple next step and supports the relationship beyond a single release.