Conversions that build real fans, not clicks
Most promotion strategies don’t struggle to get music heard. They struggle to make listeners stay.
A song appears, plays once, and disappears into the noise. Numbers rise briefly, then flatten. What looks like discovery rarely becomes familiarity, and what feels like momentum often fades before it has time to form. This is the problem Meta conversion ads are designed to solve.
Our ads build a community of real fans over time.
Listeners6,856,774
Streams60,718,03
SPL8.855
Saves1,072,299
Playlist Adds2,950,757
Followers222,033
Build fans not vanity metrics
A Meta conversion ad is a paid video campaign run on Instagram and Facebook, designed to introduce music naturally and guide high-intent listeners directly to Spotify or other DSPs.
The 4 pillars of a strong ad:
02 The creative
03 The targeting
04 The optimisation
75% of streams occur after the campaign has finished
The repeat listens are predominantly from users who not only listen, but go out of their way to save or add tracks to their personal library. This is why you see streams long after the campaign ends.
Music is being kept, not just heard
A healthy campaign often reaches around a thirty percent ratio of playlist adds to listeners, a strong indicator that the music is being kept, not just heard.
How we build conversion ads
All conversion campaigns are handled by our in-house advertising team. Creatives are manually edited by Leslie Wai specifically for scroll-based environments, with attention to pacing, style, and emotional pull from the opening 3 seconds to the final call to action.
Submit music
Step 01
Audience Research
Identify interests and demographics based on the sound and brand of the track/artist.
Step 02
Manual Video Creation
Multiple carefully developed creatives designed to test different hooks, pacing, and emotional entry points. Variation while maintaining quality creates clearer signals and stronger outcomes.
Step 03
Testing & Launch
We then launch the ads for the first 3 to 5 days with multiple testing.
Step 04
Optimisation
Campaigns are launched, refined, and optimised manually inside Meta Ads Manager based on live performance and behaviour.
At no point do we use AI-generated creatives or automated optimisation.
The Aurora Program
Long-term sustainable growth.
Ads compound over time. As campaigns mature, patterns become clearer, decisions become more precise, and efficiency improves. The Aurora Program is a long-term investment with long-term results. It is the “arm” that reaches over an artist's entire profile, making sure the ad targeting is learning and exercising to its maximum effect, resulting in real growth for a committed artist's career.
Submit music