Indie/Rock
PLAYLISTING
Aistis
Lithuanian-Canadian singer-songwriter, Aistis, delves deeply into the human condition with his haunting blend of alt-pop and indie-rock.
Campaign Objective
The goal was to strengthen and expand Aistis’ growing Spotify listenership through a targeted playlisting campaign for his tenth release, 'Plateau Botticelli'. This strategy focused on securing genre-specific placements to maximize visibility and engagement. Additionally, the campaign aimed to enhance his credibility through strategic press coverage, capturing the attention of key industry figures and solidifying his reputation with the release of his album 'Clay'.
'Clay' including single 'Plateau Botticelli'
RELEASE NAME
Release Date: 24 April 2024
Highlights & Impact
Aistis delivers a distinctive blend of alt-rock and indie-pop—vulnerable and atmospheric, yet anchored in the catchy essence of indie.
Playlisting
As a Canadian-based artist, Aistis was quickly picked up by the tastemakers of Spotify in that region. Beginning with editorial placements, we secured ‘Plateau Botticelli’ on Spotify’s own Fresh Finds Canada and Montreal Chill.
For independent playlists, Aistis’ release was featured by genre-specific playlists including the wide-reaching Indie Vibes 2024, New Indie Rock, Bedroom Pop, Indie Family | 2024 Selections, and more. The Edge of Stomp and Holler was a win on the algorithm side of playlisting and saw Aistis find his niche of listeners on the platform. Overall, ‘Plateau Botticelli’ was featured on playlists with a cumulative reach of just under 350,000 future fans, boosting the presence of the release and bringing Aistis’ sensational alt-rock sound into the ears of those fanbases.
DECENT
RESULTS
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Press
Building on the success of his single 'Plateau Botticelli' via Playlisting, we secured press coverage in a variety of outlets. His release was featured in major publications such as CLASH and EARMILK, as well as high-traffic platforms Music News, and FAME Magazine, and the likes of Atwood Magazine, Australian outlet TAGG, and Canadian outlet Tinnitist. Additionally, an in-depth interview with Urbanista provided a unique glimpse into his creative process. This press campaign has significantly elevated the artist’s visibility, further solidifying his position as an artist to watch.