Aistis
How targeted Spotify playlisting and strategic press helped Lithuanian-Canadian artist Aistis expand the audience around "Plateau Botticelli" while building credibility for the wider Clay album cycle.
350k
Approximate cumulative playlist reach for Plateau Botticelli
2
Spotify editorial placements secured in Canada
8
Press and media outlets supporting the wider campaign
6+
Playlist placements secured
Campaign Objective
The goal was to strengthen and expand Aistis' growing Spotify listenership around Plateau Botticelli, while giving the wider Clay album cycle more industry credibility.
Aistis is a Lithuanian-Canadian singer-songwriter working across alt-pop and indie-rock, with music that feels vulnerable, atmospheric and rooted in a clear indie sensibility. For his tenth release, Plateau Botticelli, released on 24 April 2024 as part of the Clay album cycle, we focused the campaign on relevant playlist placements that could increase visibility with listeners already aligned with that world.
Alongside playlisting, the campaign used targeted press coverage to frame the release properly, increase artist credibility and put Aistis in front of tastemakers, media outlets and industry figures who could help support the longer album story.
Playlisting
Aistis was picked up by Canadian Spotify tastemakers, with Fresh Finds Canada and Montréal Chill giving Plateau Botticelli important editorial context.
Those editorial placements helped position the track in the right regional and genre environment. From there, the campaign widened into independent playlisting, targeting genre-specific curators where the track's blend of alt-rock, indie-pop and atmospheric songwriting could land with matched listeners.
Plateau Botticelli was featured across playlists including Indie Vibes 2024, New Indie Rock, Bedroom Pop, Indie Family | 2024 Selections and more, building a combined reach of just under 350,000 potential listeners.
Algorithmic Discovery
The Edge of Stomp and Holler placement became the clearest algorithmic win, helping Aistis find a more defined niche of listeners on Spotify.
The value of the playlisting campaign was not just the scale of reach. The release was being placed in environments where listeners were more likely to understand the sound, engage with the track and give Spotify better signals around where Aistis belongs.
Fresh Finds Canada
Followers: 27,955
Fresh Finds Canada, 27,955 followers
Press
Building on the playlisting momentum, the campaign secured press coverage that gave the release a stronger critical and cultural frame.
Aistis was featured by major and high-traffic music outlets including CLASH, EARMILK, Music News and FAME Magazine, with further support from Atwood Magazine, Australian outlet TAGG and Canadian outlet Tinnitist.
An in-depth Urbanista interview added a more personal look into Aistis' creative process, helping the campaign move beyond simple release visibility into deeper artist positioning.
Release Positioning
The campaign treated Plateau Botticelli as both a standalone release and a doorway into Clay.
By combining playlist exposure with press credibility, the campaign gave the single a stronger platform while reinforcing the story around the album. The release could reach listeners through Spotify discovery while also gaining the kind of third-party validation that helps artists build confidence with new audiences and industry contacts.
For an artist operating in an atmospheric indie/alt-rock lane, that combination mattered: playlisting created listening moments, while press helped explain the creative world behind those moments.
Campaign Summary
The Aistis campaign turned a focused single release into a broader visibility moment: editorial playlisting, independent curator support, algorithmic discovery and press coverage all worked together to strengthen the artist's position around Clay.
Plateau Botticelli gained a more meaningful Spotify footprint through genre-aligned playlisting, while the surrounding press campaign helped establish Aistis as a thoughtful indie artist with a stronger public narrative. The result was a campaign that did more than chase short-term reach; it built context, credibility and a clearer audience path for future releases.
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