Music PR That
Builds Credibility

We require a high-resolution press image, a clear release plan, details of the music, music videos or tour announcements, and any relevant assets that strengthen the story.

We assess genre alignment, audience relevance, publication authority, and strategic positioning to ensure each outlet meaningfully supports an artist’s growth.

We provide access to an established network of trusted media outlets and guarantee strategic targeting, thoughtful outreach, and transparent communication throughout the campaign.

Ideally, an artist should book a press campaign at least one week in advance. This allows sufficient time to prepare and finalise the press release, ensuring that all promotional materials are ready ahead of the release day and that media outreach can begin in a timely and effective manner.

Success is measured through the quality and authority of coverage secured, the strength of narrative positioning, and the measurable impact on visibility, credibility, and long-term SEO visibility.

Decent Music PR collaborates with leading digital publications including Pitchfork, Complex, Billboard, Earmilk, Guardian, CLASH, Notion, 1883, The Fader, Wonderland, and more to generate high-profile coverage for our artists. Rather than promising specific publications, we focus on securing credible, high quality coverage from outlets that genuinely fit the artist and can strengthen their online presence.

Yes. We work with serious independent artists at every stage of their career, from emerging artists building their first professional campaign to established acts looking to expand their audience and press presence.

Campaign timelines vary depending on the artist’s release plan, beginning with around two weeks of pre-release pitching, followed by four to six weeks of active promotion. We continue working towards the agreed campaign goals throughout the campaign, adapting our outreach based on press response and opportunities.

We measure success through the quality and quantity of coverage secured, publication authority, potential audience reach and the relevance of each feature to the artist's career. Artists receive real, linked proof of their coverage, allowing them to see exactly where they have been featured and use those placements across their EPK, website, socials and future industry outreach.

Yes. PR can be combined with Playlisting, Meta conversion advertising and our other promotional services to create a wider campaign where each channel supports the others. Combining three or more services can help build press credibility, streaming activity, audience growth and algorithmic momentum simultaneously, with our multi service case studies demonstrating how this approach works in practice.

Not in our case. We follow the same approach as other campaigns that include promises which is that we continue to pitch until the promised targets are secured. If we fall short of a target then artists receive a pro rata'd refund.