Casey Dienel
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Press that builds credibility
The music industry is more crowded and competitive than it has ever been, with attention harder to earn and trust harder to hold.
The most effective artist strategies focus on strengthening reputation, refining online identity, and creating momentum that lasts beyond individual releases. Decent Music PR collaborates with leading digital publications including Pitchfork, Complex, Billboard, Earmilk, Guardian, CLASH, Notion, 1883, The Fader, Wonderland, and more to generate high-profile coverage for our artists.
Crafting
our pitch
Defining and communicating an artist’s uniqueness
The role of the press release is to clearly articulate what sets an artist apart and present it in a way that is compelling, credible, and worth covering. The quality of the release directly influences the tone, framing, and depth of coverage, making it the foundation for press that amplifies a message rather than distorting it.
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Our partners
Meet our senior publicist
Our publicity campaign is about sharing your story with the world and establishing credibility. Our senior publicist, Danielle, will work alongside founder Anna to ensure an artist’s music gets the industry endorsement it deserves. Leveraging our hard-earned network, we’ll work to secure online coverage from reputable outlets that align with your sound, personality, and brand.
Danielle Holian
Senior Publicist at Decent
From introduction to the last week of our campaign, Danielle was incredible to work with!
She and the Decent team delivered high-quality placements and excellent customer service. Danielle's talent and diligence shone through each week we worked together.
Press is the path to radio
Credible press tells presenters that a release has been considered elsewhere…
Online press coverage and interviews provide tangible markers of credibility that extend beyond an artist’s own platforms. For radio presenters, this third-party validation matters. It signals context, relevance, and external interest, helping an artist stand out in an overcrowded landscape. Credible press tells presenters that a release has been considered elsewhere, making it easier to engage, listen, and ultimately support the music.
Record labels and press validation
Labels and teams track indicators around cultural relevance, consistency, and audience response. Strong editorial support helps demonstrate all three.
Press is a visible signal of credibility in an industry built on risk assessment. For record labels, it functions as third-party validation: evidence that an artist has already passed editorial scrutiny and can hold attention beyond their own channels. Coverage, interviews, and features demonstrate momentum, audience relevance, and an understanding of how to position a project publicly. More importantly, they show self-investment. Labels are not looking for potential alone; they look for artists who have already committed time, resources, and intent to building a credible profile. Press proves that groundwork has been done, reducing perceived risk and establishing trust before any conversation about signing begins.
Submit musicEPK for festivals
and bookings
Press signals legitimacy, momentum, and audience trust
Press is a defining component of a credible Electronic Press Kit because it provides external validation that an artist’s own channels cannot. Press coverage shows that independent editors, publications, and tastemakers have deemed the project worth attention. For festivals and established venues, this distinction matters. Booking decisions are made quickly and at scale, and EPKs are assessed on signals of legitimacy, momentum, and audience trust.
Landing editorial Spotify playlists
Spotify editors assess relevance through Press
Press coverage shows that independent publications and tastemakers have already engaged with the project and found it worth amplifying. For editors making thousands of playlist decisions, this external validation reduces uncertainty. It signals momentum, professionalism, and audience resonance, making the artist a safer and more credible editorial selection.
Indie Fresh Finds
The best new indie tracks from independent artists and labels. Cover: Victoryland.
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Read more about our music PR campaigns
Ren Martinez
How Ren Martinez turned passive listeners into a long-term emotionally engaged audience with Editorial Playlists, Ads & Press.
Colby!
Colby! is an emerging artist from Fort Worth, Texas, creating rich, tasteful alternative pop. She works closely with her brother, a producer and Berklee College graduate, forming a tight creative partnership, with Colby handling melody and lyrics, and her brother on production. There’s a quiet familiarity to the dynamic, reminiscent of the early Billie Eilish and Finneas setup.