Music PR Campaigns Run by a Dedicated Publicist
Audiences Reached250M+
Pieces of Coverage10,000+
Estimated Views25M+
Music public relations that builds credibility
Our music public relations campaigns help independent artists and labels build credibility through press coverage, interviews and reviews. Your campaign starts with your story, release plans and target audience, so our publicists can develop relevant pitches for suitable publications. Where possible, submit your music 6–8 weeks before release.
How it works
Our Music PR service pitches an artist’s music to relevant media to secure credible editorial coverage. Deliverables include targeted outreach, confirmed features and live links, weekly updates and a professional CoverageBook report detailing coverage, reach and results.
Press angle and media preparation
Journalist / outlet shortlist
Personalised pitching and follow-up
Coverage and campaign reporting
Artist intake and story audit
Press angle and media preparation
Journalist / outlet shortlist
Personalised pitching and follow-up
Coverage and campaign reporting
Every pitch is carefully targeted
Every outlet is checked for relevance
Every placement must show real coverage
We guarantee a minimum number of higher-tier and medium-tier placements.
Reviews & Results
Molly StoneI’ve worked with Decent Music PR multiple times over the last year with pretty much all of my releases. Such a friendly team and so helpful. Very clear communication too! Shout out to Sam, Anna, Tommy, Danielle, Oisin and Leslie for all the help and support with my tracks ❤️
Clear progress
every week
Every campaign includes a detailed weekly progress report alongside a professional CoverageBook report that brings confirmed press coverage into one place, including live links, publication details, estimated reach and key coverage metrics.
Crafting our pitch
Defining and communicating an artist’s uniqueness
The role of the press release is to clearly articulate what sets an artist apart and present it in a way that is compelling, credible and worth covering. Its quality directly influences the tone, framing and depth of coverage, making it the foundation for press that amplifies a message rather than distorting it.
Submit music
Our partners
Meet our
press team
Our publicity campaign is about sharing your story with the world and establishing credibility. Our press team works alongside founder Anna to ensure an artist’s music gets the industry endorsement it deserves. Leveraging our hard-earned network, we’ll work to secure online coverage from reputable outlets that align with your sound, personality, and brand.
What a music publicist actually does
Your publicist develops the campaign story and press materials, identifies relevant publications, and handles personalised pitching and follow-ups. Weekly updates and a CoverageBook report bring confirmed coverage, live links and campaign results together.
How to choose a music publicist
Ask who will manage your campaign, which publications fit your music, and what relevant coverage the team has secured for comparable artists. A publicist should explain the story they would pitch, the materials they need from you, the campaign schedule and how progress is reported.
Before booking, ask what the fee includes, what any placement commitments mean and what happens if agreed targets are not met. Be cautious of vague deliverables, unexplained costs or promises of specific editorial coverage without clear terms.
Realistic coverage depends on your story, release timing and fit with each publication. Ask how the proposed outreach supports your goals: relevant reviews, interviews and features provide different opportunities, and a publication’s audience size is not a promise of streams or sales.
Music PR packages
Our music PR packages are tailored to your release plan and campaign goals. Share your release date, music and target audience when you enquire so we can discuss the scope of your press campaign and whether it should run alongside playlisting, radio promotion or Meta ads. Ask for a quote that sets out the agreed deliverables and campaign terms.
Campaign timelines vary with the release plan, typically including around two weeks of pre-release pitching and four to six weeks of active promotion. Outreach, weekly updates and a CoverageBook report help you follow progress. Provide a high-resolution press image, release details and relevant music or video links so the team can prepare your story.
Coverage depends on editorial interest and the fit between your music and each publication. Discuss the agreed campaign targets before booking; a target number of placements is different from a promise of coverage in a particular publication.
Discuss your PR campaignPress is the path to radio
Credible press can help presenters understand the context around a release
Online press coverage and interviews provide tangible markers of credibility that extend beyond an artist’s own platforms. For radio presenters, this third-party validation can provide useful context. It signals relevance and external interest, helping an artist stand out in an overcrowded landscape. Credible press can make it easier for presenters to engage with a release, listen closely and consider whether the music fits their audience. For artists ready to turn that context into airplay, our radio promotion service gives the campaign a dedicated broadcast route.
Record labels and press validation
Labels and teams track indicators around cultural relevance, consistency, and audience response. Strong editorial support helps demonstrate all three.
Press is a visible signal of credibility in an industry built on risk assessment. For record labels, it can function as third-party validation: evidence that an artist has been through editorial scrutiny and can hold attention beyond their own channels. Coverage, interviews and features can demonstrate momentum, audience relevance and an understanding of how to position a project publicly. They also show self-investment. Labels are rarely looking for potential alone; they look for artists who have already committed time, resources and intent to building a credible profile. Press helps show that groundwork has been done, reducing perceived risk and building trust before any conversation about signing begins.
EPK for festivals
and bookings
Press signals legitimacy, momentum, and audience trust
Press is a defining component of a credible Electronic Press Kit because it provides external validation that an artist’s own channels cannot. Press coverage shows that independent editors, publications, and tastemakers have deemed the project worth attention. For festivals and established venues, this distinction matters. Booking decisions are made quickly and at scale, and EPKs are assessed on signals of legitimacy, momentum, and audience trust.
Landing editorial Spotify playlists
Spotify editors assess relevance through Press
Press coverage shows that independent publications and tastemakers have already engaged with the project and found it worth amplifying. For editors making thousands of playlist decisions, this external validation reduces uncertainty. It signals momentum, professionalism, and audience resonance, making the artist a safer and more credible editorial selection. For curator-led activity beyond editorial consideration, our Spotify playlist promotion service focuses on relevant third-party playlist placements.
Indie Fresh Finds
The best new indie tracks from independent artists and labels. Cover: Victoryland.
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Read more about our music PR campaigns
Colby!
Colby! is an emerging artist from Fort Worth, Texas, creating rich, tasteful alternative pop. She works closely with her brother, a producer and Berklee College graduate. In their close creative partnership, Colby! handles melody and lyrics while her brother produces. There’s a quiet familiarity to the dynamic, reminiscent of the early Billie Eilish and Finneas setup.
Hugo Brijs
London-based indie recording artist and acclaimed composer Hugo Brijs is known for his eclectic mix of alternative rock, electronic textures and hauntingly atmospheric melodies.