Our Founder

Danielle Holian is an Irish publicist, journalist, and poet with over a decade of experience in the music, entertainment, and cultural industries as an artist and communications professional. Working at the intersection of media, literature, and the arts, she specialises in developing thoughtful publicity campaigns and compelling narratives that amplify musicians, writers, and cultural organisations. Drawing on her background in journalism and poetry, Danielle brings a sharp editorial eye and a strong instinct for storytelling to her work, crafting press materials, media strategies, and cultural content that connect projects with the right audiences. Her work is driven by a deep understanding of the creative industries and a belief in the power of well-told stories to build meaningful visibility, spark conversation, and support artists and cultural projects as they grow.

Leopold has a passion for music and a keen eye for visual storytelling. He specialises in crafting compelling multimedia content to elevate artists, labels and organisations within the music and culture industry. His expertise spans 10+ years as an artist himself and in music management, audience targeting, branding, content creation, release campaigns, artist development, music video direction, promotion and distribution.

Leslie Wai is a video editor with more than a decade of experience in post-production. Specialising in motion graphics, VFX, sound design and digital content creation, he focuses on producing visually compelling content that captures attention, which is perfect for music PR. Outside of his editorial work, Leslie is an active music producer and composer, with over 100,000 subscribers across YouTube and social media platforms. His experience growing an online audience has given him deep insight into social media trends, music marketing, and content strategy, helping bridge the gap between creative production and audience engagement.

Lily is a songwriter and artist with over 2.4 million streams across digital platforms. Alongside creating music, she has developed a strong passion for creative storytelling, digital marketing, and building authentic audiences. With direct experience as a developing artist, Lily understands firsthand the challenges emerging musicians face and the support they need to grow. She is passionate about building meaningful relationships with artists and offering guidance that helps them navigate both the creative and strategic sides of the industry. While her journey in A&R is still in its early stages, Lily is excited about the future and committed to helping artists develop their careers and connect with new audiences.

Maisie is an independent artist with over five years of experience working in and around the music industry. She studied Popular Music and specialised in songwriting at BIMM University, where she developed a deeper understanding of the modern music industry while continuing to grow as an artist herself. Along the way, she’s gained hands-on experience working behind the scenes at UK music festivals, collaborating with a wide range of artists and producers, and performing at venues across Manchester’s live music scene. Through her own journey as an independent artist, Maisie has developed strong skills in social media marketing, branding, and artist development. She understands how challenging it can be to get your music heard and build a genuine presence online, which is why she’s passionate about helping emerging artists find their voice and connect with the right audience. Her approach is honest and practical, grounded in real experience, with a focus on supporting artists in an authentic and meaningful way as they build their careers.

I’m Oisín (pronounced uh-sheen), I traded the world of e-commerce for the music industry to make a genuine impact. Driven by a deep love for music, I wanted to use my skills to elevate artists rather than just sell products that would just end up in landfill in a few years. I bring 10 years of elite digital marketing experience to my campaigns, having previously honed my high-level strategies with brands like Nissan, Lego, and B&Q. Today, I specialise in paid ad campaigns, using my expertise to help musicians build lasting, dedicated fanbases. I love working with artists and seeing their fanbases grow & achieve their goals as a result of the work we put in at Decent Music PR.

Scott has worked in Manchester’s creative industry for over 20 years, with a lot of that time spent in and around music. Over the years, he has worked with major names in the industry, helping shape digital work that feels creative, engaging and right for the artist or brand. He brings a strong understanding of music, culture and how audiences connect with both. Whether it’s part of a campaign, a digital project or a broader creative idea, his approach is always thoughtful, hands-on and grounded in what feels relevant.