Hugo Brijs
Indie recording artist and acclaimed composer Hugo Brijs is known for his eclectic mix of alternative rock, electronic textures, and hauntingly atmospheric melodies, based in London.
CAMPAIGN OVERVIEW
Creeper’ was the first of a string of singles Decent would be working with, leading into the release of the artist’s second full-length album. Hugo Brijs needed there to be a focus on the visual elements of the album, with its striking cinematic music videos & visual motifs.
OBJECTIVE 1.0
Building credibility with Press READ MORE
OBJECTIVE 2.0
Land editorials with playlisting READ MORE
OBJECTIVE 3.0
Stream growth with Ads Marketing READ MORE
OBJECTIVE 1.0
Building credibility with Press
Page visits
50k
Domain Authority
63
Page visits
401k
Domain Authority
76
Page visits
40k
Domain Authority
51
The campaign successfully secured placements in multiple influential music blogs and platforms, including coveted outlets such as CLASH, 1883 and EARMILK, as well as Music News, Soundsphere, Backseat Mafia & Conversations About Her amongst many others. ‘Creeper’ was praised for its dark, atmospheric production, with critics highlighting Brijs’ innovative sound.
We helped Hugo grow his industry connections
Industry gatekeepers can be hesitant to support up-and-coming artists, features in established and credible music publications have a significant impact on their decision making, and helps to reassure them that they’re backing a recognised act.
We hear time and time again of instances where artists go on to sign major deals with labels, land rotations with radio that earn significant royalties, chosen for festival slots, win funding and a wealth of other benefits after artists obtain reputable press.
Leverage
How press helps Hugo
An updated EPK that increases chance of success when pitching to the following…
Radio
Managers
Record Labels
Festivals and gigs
Funding
Spotify and Apple Music Editors
Music Supervisors
OBJECTIVE 2.0
Land Editorials with Playlists
We Secured Editorial Playlists
Editorial playlists on Spotify are one of the strongest credibility signals an artist can secure. They position an artist’s music within trusted, curated environments where listeners actively seek new discovery. While the immediate lift in streams is valuable, the deeper impact lies in increased saves, followers, and algorithmic traction that can lead to placements in Discover Weekly and Release Radar. Editorial support also carries industry weight, signalling to managers, agents, and media that the artist is culturally relevant, commercially viable, and worth serious attention.
Independent playlists
Having amassed over 10 million Spotify streams, Hugo was looking for Playlisting support to further strengthen his Spotify following. Playlisting wins included a placement on The Listening Post Editorial Playlist, a host of independent playlists such as Pull Your ROCKS Up and Indie Rock, as well as several Algorithmic playlists including The Sound of Dallas Texas and The Edge of Alternative Dance.
Algorithmic playlists like these playlists are dynamically generated based on user-listening habits and ensure the track is introduced to the most relevant audiences by honing in on which genres the artist is most closely aligned with.
OBJECTIVE 3.0
Deep Engagement with Ads Marketing
Meta conversion ads drive deep engagement because they optimise for meaningful actions such as saves, sign-ups, and purchases rather than passive clicks. By targeting users most likely to complete those actions, the algorithm learns quickly and begins delivering an artist’s music to audiences who are genuinely invested rather than casually scrolling.
Meme Edits
Vibe Edits
Performance Edits
Local Pulse
San Diego
Week of November 1 – 7, 2024
#3
I Don’t Want To Get High
Hugo Brijs
Key results
Our support during the release generated over 30k streams, but more important is the long-term impact, “Like I Do” has enjoyed since.
Key results
32% of streams are being generated from listeners’ own playlist adds.
These are listeners who went out of their way to add “Like I Do” to their own personal playlist, which is the highest value action audiences can take on a song.
Key results
74% of streams to date occurred after the campaign, representing the long-term effectiveness of this campaign.
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Colby!
Colby! is an emerging artist from Fort Worth, Texas, creating rich, tasteful alternative pop. She works closely with her brother, a producer and Berklee College graduate, forming a tight creative partnership, with Colby handling melody and lyrics, and her brother on production. There’s a quiet familiarity to the dynamic, reminiscent of the early Billie Eilish and Finneas setup.