The objective of Colby’s campaign was to build her brand awareness and credibility as an emerging artist ahead of her EP release. Starting with a small Spotify Ads campaign, we achieved exceptional results, prompting us to continue ads for each subsequent single. For her third release, we expanded efforts by incorporating playlisting to boost discoverability and launched a Press campaign to solidify her industry presence. With Colby’s high-quality music, strong audience retention, and consistent growth, the focus was on amplifying her reach and creating a solid foundation for her career.