Pop
PRESS
colby!
Texas-born colby! blends alternative pop with raw, authentic storytelling, drawing inspiration from the likes of Billie Eilish and Fiona Apple. Her emotive sound is enriched by collaborative work with her brother, producer RJ Johnson.
Campaign Objective
To build brand awareness and credibility ahead of her EP release. Starting with a successful Spotify Ads campaign, we expanded to include playlisting and a press campaign for her third single. With colby!'s high-quality music, strong audience retention, and consistent growth, the focus was on amplifying her reach and creating a solid foundation for her career.
Single 'Gone To Bed'
RELEASE NAME
Release Date: 16 August 2024
Highlights & Impact
Press
colby!'s latest single is making waves in the alternative pop scene, and we have earned her press from renowned outlets such as TAGG, Earmilk, LOCK, Atwood Magazine, Fame Magazine, Rotate, and Music News. This press exposure has been a game-changer for the artist, having significantly boosted her success at landing solid playlist placements over on Spotify too, as our Playlisting campaign results below suggest.
These press features not only cement her credibility but also attract attention from industry professionals. As her presence grows, the media spotlight positions her as a rising star, opening doors for exciting opportunities and collaborations.
A look at web traffic stats...
DECENT
RESULTS
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Playlisting
We achieved outstanding Editorial wins for colby!'s single. These included New In Pop by Apple Music and the huge Fresh Finds Pop by Spotify. We achieved +15 independent (aka user-generated) playlist placements too on Spotify. Notable placements were Trending Hits 2024, Indie Vibes 2024 and lana del rey <3. With over 56,000 streams, the track has been pivotal in boosting colby!'s profile and connecting her with new audiences.