Colby!
Colby! is an emerging artist from Fort Worth, Texas, creating rich, tasteful alternative pop. She works closely with her brother, a producer and Berklee College graduate, forming a tight creative partnership, with Colby handling melody and lyrics, and her brother on production. There’s a quiet familiarity to the dynamic, reminiscent of the early Billie Eilish and Finneas setup.
CAMPAIGN START DATE16th August 2024
CAMPAIGN END DATE13th September 2024
Colbys Rise to Fame
CAMPAIGN OVERVIEW
Before partnering with Decent’s music marketing team, Colby! had no prior releases, no fanbase, no algorithmic presence, and no label support.
Over the course of a long-term, multi release music marketing campaign, we worked closely with her team to build a strategic foundation from the ground up. Spanning four singles across seven months, the campaign combined playlist pitching, digital PR, and fan acquisition ads — helping turn a completely unknown artist into one with real momentum, industry recognition, and a major label deal.
CAMPAIGN OBJECTIVE
The objective was to grow her visibility, increase engagement, and establish a credible presence across streaming platforms and press so that Colby! would progress their music career.
We incrementally built momentum through their first few releases via a structured music marketing strategy that included Spotify promotion, music PR, and paid social ads.
Artist Pain Points
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Breaking through the noise to secure Spotify and Apple Music editorial placements
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Generating consistent and targeted press coverage to establish industry credibility
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Generating compounding momentum over multiple releases on Spotify using deep engagement strategies
Key results
Colby! quickly gained momentum on Spotify, reaching 41,086 monthly listeners, 293 followers, and a total of 102,828 streams. Early exposure includes placement on two editorial playlists and 22 press mentions. ‘Gone to Bed’ secured 22 articles and features from our publicists, and reached an audience of over 970,000 readers, two high-tier music outlets: EARMILK and Music News.
Monthly listeners118,241
Daily streams20,791
OBJECTIVE 1.0
Building credibility with Press
Page visits
50k
Domain Authority
63
Page visits
62.2k
Domain Authority
67
Page visits
72.4k
Domain Authority
58
Key results
Securing press for Colby! was crucial to position her as an emerging new voice in alternative pop, reaching both key industry tastemakers and her target audience.
This is essential for gaining trust, increasing visibility, and driving early career growth. We hit relevant high-tier placements on the likes of music news, EARMILK, Tagg Magazine, Fame Magazine, amongst many others.
We helped Colby! grow her industry connections
Industry gatekeepers can be hesitant to support up and coming artists, features in established and credible music publications have a significant impact on their decision making, and helps to reassure them that they’re backing a recognised act.
We hear time and time again of instances where artists go on to sign major deals with labels, land rotations with radio that earn significant royalties, chosen for festival slots, win funding and a wealth of other benefits after artists obtain reputable press.
Leverage
How press helps Colby!
An updated EPK that increases chance of success when pitching to the following…
Radio
Managers
Record Labels
Festivals and gigs
Funding
Spotify, Apple Music Editors
Music Supervisors
OBJECTIVE 2.0
Land Editorials with Playlists
Colby’s track ‘Gone to Bed’ was featured on key editorial playlists across major platforms, including Apple Music’s New In Pop (position 34 in 86 countries) and Spotify’s Fresh Finds Pop (position 17 with 215,855 followers). Additional placements on popular Spotify playlists such as Trending Hits 2024, Indie Vibes 2024, Lana Del Rey <3, and Morning Mood Booster helped expand her reach to audiences totalling hundreds of thousands of followers. These playlist inclusions significantly boosted her visibility and streaming growth during the campaign.
FRESH FINDS
SAVES 1,211,590
POSITION25
Independent Playlists
Independent playlists place an artist’s music into real listening environments where discovery is driven by taste rather than algorithms alone. This context builds authentic engagement and sends stronger behavioural signals to Spotify, supporting long-term visibility and listener trust.
Surf Rock Music
77,600 Saves
Night Vibes
85,748 Saves
Lana Del Ray
105,396 Saves
The Best Inggris Song!
22,190 Saves
Life is Beautiful
19,985 Saves
Morning Mood Booster
38,265 Saves
Official Spotify Pulse Charts
Local Pulse
Dallas
Week of August 16 – 22, 2024
#4
Gone to Bed
Colby!
OBJECTIVE 3.0
Deep Engagement with Ads Marketing
Key results
We launched an ad campaign for Colby! once her third single reached 10k streams.
Key results
This chart tells us the distribution of source of streams a year on from the release. 56% of streams have been generated from Spotify’s algorithms and have now firmly cemented themselves into Spotify’s recommendation systems.
Key results
32% of streams are being generated from listeners’ own playlist adds.
These are listeners who went out of their way to add to their own personal playlist, which is the highest value action audiences can take on a song.
