Spotify Growth Campaign
Turning Meta ads into long-term Spotify growth for an anonymous pop artist during a release-restricted campaign window.
11k+
New listeners gained since mid-June
716+
New Spotify followers
84k
Total song streams and growing
9k+
Monthly streams from Spotify algorithmic playlists
Campaign Objective
The goal was to grow long term listeners during a release-restricted period where the artist and management could not actively push new music.
As a result, the artist and team gained long-term, emotionally connected listeners, driven by a high ratio of song saves, shares, playlist additions and low skip rates. The campaign helped Spotify understand the audience, supporting more consistent streaming activity and stable audience growth.
Key results
Key highlights from running four weeks of ads from 14 June to 12 July, and the campaign's after-effects.
Key results
Streaming Audience
Conversion ads
14th June to 12th July
Since the end of the campaign, streams and listeners have more than doubled, and growth has continued to pick up coming out of late August.
Key results
Source of Streams
33% of long term repeat listeners
Artist profile
Personal Playlists
Libraries
Key results
Algo Playlists
As a consequence of consistent repeat listening, the song is currently getting over 18k streams on a monthly basis.
Key results
Increase in Followers
Listeners have continued to follow the artist profile at a similar rate well after ads finished.
Key results
Most Popular Song
Due to its quality and consistent listening engagement, the focus track became the top popular song on the artist profile. This section is automatically generated based on both all-time and recent streams.
Key results
Increased Visibility
Increased Visibility
As a result of this deeper emotional engagement, Spotify now understands the artist's audience, which aligns the 'Fans Also Like' section with actual similar artists while making the profile and music more discoverable across other artists' profiles and 'Fans Also Like' sections.
Key results
To finalise, we can now see that the artist's music and profile became more discoverable to more connected listeners on a wider scale, with a popularity index score of 26 marked as excellent by Chartmetric. This score is still rising over time due to positive engagement and consistent streaming momentum.
This score is calculated on recent plays, total streams within a period of time, saves, shares, additions to user-created playlists and lower skip rates, which indicate higher listener engagement and therefore boost the index score. Before the campaign, the artist was averaging 1 follower every 1 to 2 days. Since running ads and triggering Spotify's algos, the profile is now averaging 5 followers a day with a current total of over 2k followers. The campaign also generated over 11k new listeners since mid-June, growing total monthly listeners to just under 28k.
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