icons

Zëta Ræ Unleashes Infectious New Single ‘Obvious’

Share this post:

LISTEN HERE | DOWNLOAD SONG | MEDIA ASSETS | EPK

FOR IMMEDIATE RELEASE

Contact: Danielle Holian, Decent Music PR Email: danielle.holian@decentmusicpr.com

Socials: Instagram, Facebook, TikTok, YouTube, Spotify

Rising alternative-pop artist Zëta Ræ returns with her boldest sonic statement yet in “Obvious,” a shimmering, high-energy dance-pop track that blends tongue-in-cheek confidence with sleek, radio-ready production.Zëta Ræ

The project of Nashville-based singer, songwriter, and producer Hannah Schmeling, Zëta Ræ has become known for her genre-bending sound — one that fuses the nostalgic textures of rock and soul with the futuristic edge of hyperpop and alt-pop. With “Obvious,” she takes a sharp, playful left turn, diving headfirst into pure pop euphoria.

“We wanted this song to be a crossover between Pretty Please by Dua Lipa and Greedy by Ariana Grande — and I think we nailed it,” says Schmeling. “At the time, I was writing a lot of emotional, alternative rock songs. Making a sassy, dance-pop track about a situationship was a total 180, but it was so much fun. It’s one of the quickest songs I’ve ever written — about an hour, in my bed. Even years later, it still makes me want to dance.”

Originally written and recorded in the Berklee College of Music studios, “Obvious” marks Schmeling’s first experience in a professional recording environment — a moment that brought her pop-star dreams vividly to life.

Co-written and produced with Ryan Adams, the track features Hannah Schmeling on vocals, Adams on production and guitar, and Max Troppe on bass. The result is a confident, infectious single that sits comfortably alongside modern pop powerhouses like Dua Lipa, Ariana Grande, Doja Cat, and Sabrina Carpenter — while retaining Zëta’s signature spark of individuality.

“Obvious” captures that electric space between flirtation and frustration — where attraction meets self-assuredness. It’s fun, flirty, and unapologetically confident — an anthem for anyone who knows exactly what they bring to the table.

ABOUT ZËTA RÆ

Zëta Ræ is the creative identity of Hannah Schmeling, a Nashville-based artist whose work lives at the intersection of alt-pop, rock, and experimental sound. With influences spanning from soul and shoegaze to hyperpop and jazz, Zëta’s music is both nostalgic and forward-thinking — a kaleidoscope of emotion and sonic texture. Her lyrics delve deep into the intricacies of identity, independence, and the female experience in her twenties, blending vulnerability and empowerment with poetic precision.

Release Information:

  • Written by: Hannah Schmeling & Ryan Adams

  • Vocals: Hannah Schmeling

  • Production/Guitar: Ryan Adams

  • Bass: Max Troppe

  • Photo Credits: Jack Nahigian

  • Similar Artists: Hayley Williams, The 1975, Reneé Rapp, Chappell Roan, Caroline Polachek

Explore our services

Spotify Playlisting service preview

Spotify Playlisting

Increase streaming numbers through a playlist strategy designed to reach real listeners rather than artificial traffic. Targeted human pitching is combined with data-informed curation, using release momentum to train Spotify’s algorithm with clear genre and audience signals. This allows music to be distributed to listeners who are more likely to convert into genuine, long-term fans.

Music PR service preview

Music PR

Build credibility around an artist and establish a clear narrative. Awareness around releases is grown through targeted press coverage, increasing visibility across search engines and AI surfaces. Music is pitched to the right publications, writers, and platforms to ensure it is seen, contextualised, and taken seriously.

Radio Promotion service preview

Radio Promotion

Get music heard by DJs, presenters, producers, and stations that carry influence. Tracks are pitched into a trusted radio network where editorial judgement is valued, creating opportunities for airtime, interviews, and the development of long-term relationships across broadcast platforms.

Playlist Growth service preview

Playlist Growth

Create a playlist built around artists of a similar sound and use it as a discovery tool to guide Spotify’s algorithm in the right direction. Playlist growth focuses on attracting real followers and developing the playlist into a valuable, long-term promotional asset for an artist’s catalogue.

Meta Ads service preview

Meta Ads

Find new superfans and re-engage existing ones through data-driven promotion that builds momentum around an artist’s music. Campaigns are created and managed end-to-end, with high-quality video creative developed specifically for conversions from Meta to Spotify, supporting audience growth, increased streams, and a cohesive release strategy.