Industry Insights

At Decent Music, we encourage all our artists, and everyone that we speak to, that you are right to approach any marketing of your music with some level of skepticism. Music PR and promotions can certainly be a murky world, and there are lots of companies out there that always seem to offer a ‘big discount’ and promise  large streaming numbers for a quick one-time purchase. A lot of this is facilitated by using fake streams from bot farms, or users that are paid small amounts

Otherworldly, melodic, enchanting. Dream pop takes alternative rock style and makes a sound entirely of its own. With heavy synths, layered vocals, and reverb guitar, the genre can only be described as atmospheric.

It’s 1977, Brian Eno is based in divided Berlin making Heroes with David Bowie. On the very first day of the year, Boston-born artist Donna Summer released a track that would have a significant impact on Eno and Bowie’s creative direction with the album, ‘I Feel Love’, an iconic tune of the disco era. Armed with the 7” single, Eno, fuelled with creative inspiration, rushed to the studio and declared to Bowie, “This single is going to change the sound of club music for the nex

What is "Dark Academia" music? 

Folktronica is a unique genre that blends traditional folk elements with electronica elements, often including hints of hip-hop, dance, and pop. At its core, folktronica pushes the limits of genre-bending, incorporating futuristic production to the nostalgic roots of folk.

Landing your song on a Spotify Playlist in 2025 is still one of the best and most effective ways to boost your streams, to help your music reach new listeners and to build credibility in the music industry. This year, editorials are more competitive than ever - we’re here to update you on what’s changed, and what you can do to have the best chance of getting on an editorial playlist. What is an Editorial Playlist?  Spotify Editorial Playlists as curated by Spotify’s in-house

Learn from Brendan Abernathy and embrace the cringe in your music promo strategy.

Venues, skateparks, and your mate's living room. DIY spaces are an artist's best friend in the streaming era.

Music PR companies can take your music career to a whole new level. Here are seven signs that your ready for a music PR team.

In today's music industry, talent alone won’t cut it. If you want people to give a damn about your music, you need a brand that slaps.

Spotify recently released its Annual Music Economics Report. We break down one key aspect they missed.

In a recent interview with NME , Sam Fender described the music industry as being "rigged", with "90 per cent kids who are privately educated". Fender himself has defied the odds, becoming a highly celebrated artist despite his working class background in North Shields. Yet, he acknowledges the immense barriers facing aspiring artists who aren’t born into wealth. "A kid from where I’m from can’t afford to tour, so there are probably thousands writing songs that are ten times

Released a track, yet nobody cares? You need to work on your release strategy.

Thinking of leaving Facebook and X? Give Bluesky a try – the latest social media platform that's ideal for musicians.

We are thrilled to announce a new partnership between Decent Music PR and Chartmetric, a leading platform for music data and analytics. This collaboration represents a significant step forward in our mission to empower artists and deliver impactful results in the ever-evolving music industry. About Chartmetric Chartmetric is the premier destination for music stats and trend analysis. Processing millions of daily data points, Chartmetric identifies emerging music trends before

The UK live music industry is facing a crisis. Do we even care enough to save our grassroots music venues?

Lennon & McCartney. Simon & Garfunkel. Ant & Dec. Collaboration between artists has helped create some of the most beautiful works of art in music history. Working with others not only relieves the incessant loneliness and boredom of being a musician in 2025, but it can unlock opportunities, spark creativity, and propel your career forward, especially if you're a new artist. Here’s how collaborations can help to boost your music career in 2025. 1. Expand Your Network When y

Decent Music is proud to announce its official partnership with We Are Hummingbird, a groundbreaking non-profit organisation dedicated to raising mental health awareness through the power of music. This collaboration underscores Decent’s commitment to supporting the mental well-being of artists, fans, and the wider creative community. Together, we aim to foster an environment where mental health is openly discussed, destigmatised, and treated with the seriousness it deserves.