Facebook and X (or Twitter) have been essential tools for musicians for years. Both huge social media platforms, using at least one of them has essentially been a necessity for the past decade and a half. However, things are changing. We don't like to get too political over here at Decent, but let's just say we can understand, due to some recent events, why some people might consider moving over to a newer platform.
Though Facebook and Twitter are still powerful tools for artists (Check out our recent blog post on how to optimise your Facebook presence), you might consider setting up a Bluesky account. Started by the people who brought you Twitter, Bluesky is becoming a popular alternative to the current dominating social media sites.
Here's a quick guide on how you can optimise your Bluesky profile as a musician.
1. Engage with the Community
Bluesky is still growing, and its user base is more interactive than other mainstream platforms. Take advantage of this by:
Commenting on and reposting content from fellow musicians and fans.
Engaging in conversations related to your genre, music production, or indie music communities.
Participating in Bluesky-exclusive music discussions and networking with like-minded artists.
A great feature of Bluesky is the starter pack feature. Anyone can make these – they're basically just a list of people that you may want to follow. if you're confident that the person curating them has good taste, you can just click 'follow all', otherwise, have a scroll through and pick the accounts that suit you.
Here are a few that may appeal to musicians:
2. Post Consistently (But Authentically!)
Unlike algorithm-driven platforms, Bluesky thrives on real engagement. Post content that resonates with your audience without feeling spammy:
Share clips of your music, behind-the-scenes content, or thoughts on your creative process.
Post about upcoming releases, gigs, or collaborations in a conversational way rather than a hard sell.
Ask questions and invite feedback to encourage discussions with potential fans.
Many are making the move to Bluesky due to current political changes that are affecting the more dominant social media platforms. Bear this in mind when considering what you want to post; people on Bluesky want to connect with real people, so authenticity is key.
3. Cross-Promote with Other Platforms
Many musicians use Bluesky alongside Instagram, Bandcamp, and Mastodon. Cross-posting snippets from Bluesky to other platforms can help bridge your audience and encourage them to follow you across multiple channels.
4. Collaborate and Network
Since Bluesky is still growing, it’s a great time to build connections early. Collaborate with other artists by reposting each other’s work, starting group discussions, or even organising virtual performances exclusive to Bluesky users.
Bluesky offers a fresh, decentralised space for musicians to promote their work without fighting restrictive algorithms or corporate interference. By actively engaging, sharing quality content, and networking with the growing community, you can establish a strong presence and build a loyal fanbase.
To find out how to promote your music even further, get in touch to find out more about our promotion services, such as radio plugging, playlisting, and social media ads.
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