Spotify Playlisting
Spotify Music Promotion
Spotify promotion is the one area which requires a systematic approach to achieving success. A deeper understanding of it's inner workings can reveal the keys to cracking the Spotify code. Many things in an artist's creative world don't have right or wrong answers - playlisting isn't one of those things.
Unlike most playlisting services - who simply dump a barrage of automated emails out to scores of unverified curators that they don't have real relationships with - we individually and consistently analyse our network using Chartmetic, Music Brainz and other tools, to ensure that the playlists are rigorously tested and generating 100% organic streams.
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Before our campaigns even launch and budgets are transferred, our team figure out a strategy that we believe will deliver maximum engagement from the most relevant audiences. We then relay our targets back to the artist and a conversation takes place about whether or not the plan is sound.
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CASE STUDIES
Take a look at some recent Playlisting campaigns...
Playlists Explained
INDEPENDENT PLAYLISTS
ALGORITHMIC PLAYLISTS
EDITORIAL PLAYLISTS
Everyone wants to be on these as they're a 'badge of honour' from the platform itself & often have large follower counts. Again, unlike most other playlisting services who don't even pitch to the editors at Spotify, Apple Music or Amazon Music, we actualy write out the submission forms and follow up with the individual editors themselves to give releases the best chance of being selected. After doing this countless times and with countless successes to our name we're confident we can give tracks the best chance than they otherwise would have.