PLAYLIST PROMOTION BY DECENT
CUT THROUGH THE NOISE
Spotify playlisting is a game-changer for any musician looking to grow their career. With over 700 million active users, Spotify offers unparalleled exposure to a global audience. Being featured on playlists can amplify your music’s reach, spark organic discovery, and attract new fans.
Beyond numbers, playlisting establishes credibility, signaling to industry professionals, record labels, and promoters that your music resonates. In today’s music landscape, Spotify playlisting is not just an opportunity—it's a necessity for building momentum and establishing a lasting presence.
Ever wondered if there was a way to get more attention from the algorithms on Spotify?
Welcome to Strategic Playlisting by Decent Music PR
The key lies in understanding how Spotify’s algorithm works and aligning your music strategy with its system. At Decent, we use data-driven strategies designed to trigger Spotify’s algorithms by building traction and optimizing your music’s performance within the Spotify Popularity Score system.
Spotify promotion is the one area which requires a systematic approach to achieving success. A deeper understanding of its inner workings can reveal the keys to cracking the Spotify code. Many things in an artist's creative world don't have right or wrong answers - Playlisting isn't one of those things.
We leverage in-depth research and tailored campaigns to help artists gain visibility and traction, ensuring that their music is not only heard, but recommended to the right listeners at the right time.
Unlike many platforms, Spotify rewards consistency, engagement, and authentic growth. By strategically securing playlist placements, driving organic streams, and building momentum, you can trigger the algorithm’s attention and increase your chances of landing on bigger, more influential playlists, creating a virtuous circle of listeners.
OUR RESULTS
A SELECTION OF PLAYLISTING CASE STUDIES BY DECENT
ZERO BOTS
Absolutely No Bots
We consistently analyse and quality-check playlists using Chartmetic and other tools, to ensure that the playlists are rigorously tested and generating 100% organic streams.
The Ultimate Security Measure
We also communicate directly with Spotify who run their own artificial stream-protection system, ensuring we only ever deal with bot-free playlists.
In Partnership with Chartmetric
We are a trusted partner of Chartmetric, the official Industry tool used by major labels to keep an eye on artist/song analytics.
In partnership with
REAL CONNECTIONS
Unlike many playlisting services that rely on mass, automated outreach to unverified curators, we focus on building genuine, ongoing relationships with trusted curators. We’re continually expanding our network to ensure that you get access to the most current and relevant playlisting opportunities.
Other DSP’s
We also have contacts at Apple Music, Deezer and Amazon Music, and have successfully secured editorial placements on these DSPs for our artists.
100% ORGANIC
While we do not ‘guarantee’ streams, we do guarantee an organic approach to Spotify growth. We grow your song organically through a tailored, human-led campaign that’s built on research, strategy, and real connections within the industry.
Alfie Cattell
CEO & Streaming Expert at DECENT
PLAYLISTING
CAMPAIGN TIMELINE
Pre-campaign Strategy
Before our campaigns even launch, our team of experts figures out a strategy that we believe will deliver maximum engagement from the most relevant audiences.
UNDERSTANDING YOUR SONG
-
Genre Matching: We categorise your song based on its genre, mood, and target audience, ensuring all song metadata is filled out pre-release and any other prep has been completed.
-
Highlighting Unique Elements: We identify the standout aspects of your song (e.g. production quality, lyrics, emotional impact) to craft a compelling pitch.
CRAFTING OUR PITCH
-
Personalised Outreach: We tailor our pitch depending on who we’re sending your song to.
-
Relevant Data: We might include performance stats like streams, social media engagement, or previous successes to demonstrate your song's potential. If you’re also running Press alongside Playlisting, we can feed curators any great press wins.
It’s Pitch Time
PITCHING YOUR SONG
-
Direct Communication: We email or message curators directly, providing the pitch and links to your song (e.g., Spotify link).
-
Prioritization: We focus on high-impact playlists first (those with large followings or niche audiences relevant to your song).
-
Refining the Campaign: Based on early feedback, we may adjust the pitch or target different types of playlists. We track which playlists accept your song and its performance (e.g. streams, listener retention).
Updates & Wrap-up
TRANSPARENT COMMUNICATION
-
We’re in Touch: We always communicate throughout your campaign and send updates to you via email each week with all secured playlist placements as they come in. We are also available to answer queries whenever you need.
-
End-of-campaign Report: You receive a detailed summary of playlist wins, follower counts, and curator names.
FIND OUTYOUR SPOTIFY POPULARITY SCORE?
FIND OUT...
Using researched practices to gather organic streaming traction, we can work to soar your Spotify Popularity Index in order to try and achieve tried and tested milestones that contribute to a higher likelihood of gaining algorithmic longevity on your release.
This is a hidden 0-to-100 score that ranks how popular an artist or track is relative to other artists and tracks on Spotify. Your popularity index also influences your inclusion in algorithmic playlists and pitches to Editorial playlists.
At its core, the Spotify Popularity Score is the product of a sophisticated algorithm that considers various factors:
-
Recent Play Counts: How often a track or album is played over a recent period (30 days as we understand it). The more plays, the higher the score.
-
Newness of Streams: Newer streams carry more weight than older ones, emphasizing the importance of current popularity over historical success.
-
Listener Engagement: The level of listener interaction, including skips, repeats, and saves, influences the score. High engagement levels positively impact the score.
THE 3 SPOTIFY PLAYLIST TYPES
ALGORITHMIC PLAYLISTS
These are non-human, programmatic playlists built by Spotify designed to enhance users' experience on the app. There are many algorithmic playlists, including Discover Weekly, Release Radar, and Daily Mixes, which use Spotify's algorithms to recommend music based on listening habits, preferences, and trends. These playlists are not curated by humans but rather by data-driven processes, making them a powerful tool for exposing your music to the right listeners.
EDITORIAL PLAYLISTS
Everyone wants to be on these as they're a 'badge of honour' from the platform itself & often have large follower counts. Again, unlike most other playlisting services who don't even pitch to the editors at Spotify, Apple Music or Amazon Music, we actually write out the submission forms and follow up with the individual editors themselves to give releases the best chance of being selected. After doing this countless times and with countless successes to our name we're confident we can give tracks the best chance than they otherwise would have.
INDEPENDENT PLAYLISTS
These playlists are curated by individuals, independent curators, or third-party platforms rather than Spotify’s algorithms. Independent playlists often feature a specific genre, mood, or theme and can have a loyal and engaged following. Getting your music added to these playlists can lead to increased visibility, as they are often trusted by listeners looking for fresh, handpicked tracks. Independent curators play a crucial role in driving organic growth for artists, offering a more personalized approach compared to algorithmic playlists.