Memory Spells & Jordan Whitlock Release New Single ‘Higher’ Ahead of Debut Collaborative Album ‘This Is What It Feels Like’
- Danielle Holian
- 2 days ago
- 3 min read
GENRE: Dream Pop, Indie Chill, Atmospheric Pop
FFO: Cigarettes After Sex, Mazzy Star, Beach House, Men I Trust, Daughter
Memory Spells and Jordan Whitlock have teamed up to release their dreamy new single, “Higher,” the first taste of their forthcoming collaborative album, This Is What It Feels Like. The single blends ethereal dream pop with chamber-folk sensibilities, showcasing Whitlock’s crystalline vocals alongside Memory Spells’ lush, cinematic production.
The album, a debut collaboration between the two artists, has a unique origin story: all tracks were written and produced remotely, with Whitlock in San Diego and Memory Spells’ Matt Bauer in Los Angeles. They only met in person after completing more than half the album, creating a body of work that resonates with intimacy, distance, and connection.
“This project began as an exchange of demos and became a deeply personal dialogue,” says Whitlock. “There’s a sense of longing and possibility in every track, songs about connection, vulnerability, and hope.”
This Is What It Feels Like explores the fragile moments that define human relationships, from the quiet ache of Do You Think of It Sometimes? to the tidal devotion of All I See Is You, and the meditative unfolding of Bloom. Combining airy synths, minimalist guitar, vintage drum machines, and haunting strings, the album evokes imagery of oceans, gardens, and thin places, spaces where the world feels both near and far.
This Is What It Feels Like tells the story of two artists finding a shared voice through distance, and the moment a collaboration transforms into a connection that changes you.
About Jordan Whitlock:
Jordan Whitlock is a rising songwriter, vocalist, composer, and producer known for her soulful, genre-defying sound that spans folk, choral music, and pop. Her hypnotic vocals explore themes of love, loss, and personal growth. She has been featured on OVO Sound, Nora En Pure’s Purified, KCRW’s Morning Becomes Electric, and has supported artists including Tiesto, Chromeo, Jody Wisternoff, Vandelux, and Cherub. Whitlock’s music has also appeared in film and television, including BBC’s Wild Isles, and her clients include Odele, Bonprix, Sprouts, Cisco, DISCO, and Hipgnosis.
About Memory Spells:
Memory Spells is the project of producer and songwriter Matt Bauer, who draws from indie folk, cinematic post-rock, early post-punk, and 80’s film music. His work has appeared on Vice on Showtime (Carrion Crawler, Thin Places), Netflix’s Lucifer (Can’t Hold Me Down), and in ads for Barneys, Canada Goose, and West Elm. Bauer’s past records have earned praise from Time Out New York, Paste, New York Magazine, Daytrotter, Under the Radar, and Les Inrockuptibles.
Press Quotes:
“Suffused with the lush, shadowy grandeur of Lynch at his most romantic.” – Various Small Flames, review of Take My Hand
“With its chamber-pop textures and ethereal vocals, the song exists in the space between beauty and devastation—a meditation on hope, failure, and the fragile desire to belong.” – Earmilk, review of False Lights
“A gem that evokes a more ‘Cigarettes After Sex than Cigarettes After Sex’ mood. With its ethereal and melancholic qualities, the song takes on an otherworldly feel.” – Last Day Deaf, review of All I See Is You
“Another impressively atmospheric piece of cinematic pop music. Combining ambient and classical elements with Whitlock’s piercingly poignant vocals, it has all the drama and aching emotion of a tragedy.” – Various Small Flames, review of Heaven And Here
“Brilliant.” – New York Magazine
“Matt Bauer conjures a warm yet slightly eerie mood with his banjo-driven alt-folk. The Greenpoint-via-Kentucky folkster has a gorgeous, whispery way with a song.” – Time Out New York
“An album of fragile beauty.” – Under the Radar
“The Island Moved in the Storm inhabits a strange, beautiful, spiritually satisfying world that is as far from the ordinary run of indie-folk as Kentucky is from Brooklyn. This is quite a beautiful album, subtle and precise in its description of things that are lost, forgotten, and forever altering.” – Dusted Magazine
PR Contact: Danielle Holian, danielle.holian@decentmusicpr.com
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