A prolific producer, with mountains of material at the ready, Todd needed to implement a concise strategy. We worked with his manager Bill to deliver three consecutive music releases that would draw attention to a pioneer of the House sound once more.

Decent provided Playlisting and Youtube campaigns for three of Todd’s tracks, spanning a five month period. In order of release, these were ‘Give Me Your Love’, ‘The Sound’ and ‘Caught My Heart’. The first and last releases were reworkings of existing tracks, whilst the middle track was something totally fresh. We thought to order them in this way would maintain interest to existing audiences who may be familiar with Todd’s tracks, whilst also enticing new fans too, particularly younger audiences who might not have yet heard of Todd. Being specific in release order alone was a crucial component of our campaigns.

Total number of streams & views

Give Me Your Love: 53k Spotify streams & 55k Youtube views

The Sound: 134k Spotify streams & 47k Youtube views

Caught My Heart: 54k Spotify streams & 48k Youtube views

Playlisting

Highlight playlist placements include Editorial wins for ‘Caught My Heart’ which performed particularly well out of the three tracks: Housewerk by Spotify, Breaking Dance by Apple Music and Joyful House by Apple Music.

We also secured a host of independent playlists for all three tracks such as DEEP HOUSE BASS and EDM Up. The fact we were also placed on a healthy number of algorithmic playlists such as The Sound of Classic House were proof that our targeting was working, and that our streams were totally organic, as such placements are good indicators of a healthy Spotify profile.