We wanted to increase the visibility and streaming performance of the duo's new music. The Narrative’s song 'Crushed' was the highlight single from their four-track EP 'New Anxieties'. Our campaign aimed to connect the track with indie and electro-chill audiences, secure both independent playlist features, and drive long-term organic growth by enhancing algorithmic discovery.

We secured placements in indie-rock relevant playlists, including Indie Love Songs, Indie Vibes 2024, Electro Chill and Indie Family | 2024, Floating Gently and Optimism. Algorithmic placements included The Edge of Electropop, The Edge of Indie Poptimism and The Edge of Metropolis. Algorithmic playlists are a powerful tool for artists, as they help drive long-term, organic growth on streaming platforms.

Since the campaign, The Narrative have amassed over 16,800 monthly listeners, with these placements bringing their sound to a ready and waiting fanbase. Our Playlisting efforts also garnered the single tens of thousands of streams.