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PLAYLISTING
The Gardeners
Based on Southend-On-Sea, self-described “jangly” guitar band are making waves in the indie-rock scene at present. The four–piece outfit boast a uniquely nostalgic sound and have been racking up Spotify streams since their debut in 2022.
Campaign Objective
The Gardeners’ single ‘Sunlight’ was the third in a trilogy of releases. Our campaign objective for this release was to build on the momentum of these past releases, by targeting genre-relevant playlists, putting the track into the ears of their target audience and growing a healthy listenership for both the band and ‘Sunlight’ itself.
Single 'Sunlight'
RELEASE NAME
Release Date: 22 March 2024
Highlights & Impact
With The Gardener’s playlisting campaign, we focused on high-tier, genre-specific playlists for their single ‘Sunlight’. We secured placements in a multitude of independent playlists, including the momentous Indie Rock Hits. Curated by Oceanify, this playlist reaches over 208,000 people, and sets the campaign off in an amazing stead. Other independent placements include UK Best Rock 2024, Indie Rock Spins, The Alternative Loop, Indie Family | 2024 Selections and New Hard Rock.
Additionally, we secured The Gardener’s single in a range of important Algorithmic Playlists. These include The Edge of Garage Rock, Fan Discoveries / UK and The Edge of Dance-Punk. Overall, ‘Sunlight’ was placed on a total of 20 genre-specific playlists, with a cumulative reach of over 320,000.
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