Indie/Rock

PLAYLISTING

The Gardeners

Based on Southend-On-Sea, self-described “jangly” guitar band are making waves in the indie-rock scene at present. The four–piece outfit boast a uniquely nostalgic sound and have been racking up Spotify streams since their debut in 2022.

Campaign Objective

The Gardeners’ single ‘Sunlight’ was the third in a trilogy of releases. Our goal was to build on the momentum of these past releases, by targeting genre-relevant playlists, putting the track into the ears of their target audience and growing a healthy listenership for both the band and ‘Sunlight’ itself.

Single 'Sunlight'

RELEASE NAME

Release Date: 22 March 2024

Highlights & Impact

Our team targeted high-tier, genre-specific playlists to maximise exposure for the band's single. The track secured placements in numerous independent playlists, including the prominent Indie Rock Hits. Curated by Oceanify, this playlist reaches over 208,000 listeners, providing a strong foundation for the campaign’s success.

Other independent placements included UK Best Rock 2024, Indie Rock Spins, The Alternative Loop, Indie Family | 2024 Selections and New Hard Rock.

Additionally, we secured a range of important Algorithmic playlists, including The Edge of Garage Rock, Fan Discoveries / UK and The Edge of Dance-Punk. Algorithmic playlists are dynamically generated based on listener preferences, meaning the music is presented to highly relevant audiences who are more likely to engage with it. Overall, ‘Sunlight’ was placed on a total of 20 genre-specific playlists, with a cumulative reach of over 320,000.