Hip-hop/Rap

PLAYLISTING

thatboykwame

Australian Hip-Hop rising star thatboykwame (formerly just Kwame) has been securing his status as a force to be reckoned with in the rap/hyper pop landscape since his debut in 2016.

Campaign Objective

To increase the visibility and streaming performance of thatboykwame’s single by securing key editorial, independent and algorithmic playlist placements. The goal was to expand his reach, attract new listeners, and solidify his presence in the Australian hip-hop and hyper-pop scenes.

Single 'nothintwosay'

RELEASE NAME

Release Date: 18 April 2024

Highlights & Impact

thatboykwame’s playlist campaign for ‘nothintwosay’ resulted in an incredibly wide reach for the release. Whilst securing editorial placements in Spotify’s own New Music Friday Australia and The Hybrid, Apple Music also featured the single in their renowned New Music Daily playlist.

In addition, we secured placements in a multitude of independent playlists, including Ignite’s Rap Delight, UK RAP BANGERS, Dance Pop Party, Saturday Vibes and more. Algorithmic placements include The Sounds of Spotify curated The Sound of Australian Hip Hop and The Edge of Metropolis.

This campaign successfully generated buzz around the artist's new music, attracting a wider fanbase and solidifying thatboykwame’s position in the rap and hyper-pop scenes, whilst enticing the attention of key industry tastemakers such as Spotify editorial teams who will hopefully continue to support the artist in future.