Soul/R&B
PLAYLISTING
Tera Kora
With roots from the sunny Caribbean island of Curacao, this Rotterdam-based music producer and DJ is known for his signature ‘Soulswing’ sound.
Campaign Objective
Tera sought to explore the benefits of playlisting for the first time with his new single, a collaboration with Yung D3mz. The campaign aimed to increase visibility and streaming numbers for the track, while introducing Tera to the potential of playlist placements as a powerful tool for reaching new audiences and growing his presence in the music scene.
Single 'Pami'
RELEASE NAME
Release Date: 11 November 2022
Highlights & Impact
Tera’s new single, 'Pami,' marks an evolution in the artist’s production style, while the collaboration with Yung D3mz, one of Ghana’s rising stars, adds a fresh and dynamic layer to the track. The release earned Tera three major Editorial playlist wins: Future Hits by Apple Music, New Music Friday Naija by Spotify and tempo by Spotify. With over 560,000 streams on Spotify, the track continues to gain traction.
Despite a relatively small follower count, organic algorithmic placements - including on The Edge of Trap - signal strong audience engagement, with no artificial boosts and a well-targeted strategy. Independent wins included wandering around amongst many R&B specific offerings.
DECENT
RESULTS
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Through Decent’s Playlisting campaign, Tera secured global editorial placements for the first time, along with key independent playlist features. Thanks to this strategic push and the strength of the track itself, 'Pami' remains Tera’s top-performing song, continuing to grow algorithmically well beyond the campaign’s initial run.