PLAYLISTING
Skye Holland
Billboard-charting EDM/Dance artist based in The Netherlands, with a flair for crafting melodic and memorable songs.
Campaign Objective
Skye’s new releases weren’t quite reaching the level of traction hoped for on Spotify, so we worked on reboots for her via our two Playlisting campaigns
Singles 'Dreams' & 'Dangerous Game'
RELEASE NAME
Release Dates: 12 May 2023 & 14 July 2023
Highlights & Impact
Our playlisting campaign garnered Skye half a million streams across two singles. The reboots campaign started a huge algorithmic growth through popularity score success after our playlists grew the song further to new audiences.
We did playlisting for two tracks, ‘Dreams’ (Fleetwood Mac Cover) and then ‘Dangerous Game’.
We landed big Editorial placements on the first release, one of which was on Apple: Relaxed / Remixed by Apple Music Dance and Dance Chill by Spotify.
She had huge independent placements for both releases too such as Mega Hits and EDM Anthems, which again triggered her algorithm for each release, ultimately allowing longevity on the platform post-campaign and beyond.
Algorithmic placements included The Sounds of Tropical House and The Pulse of Big Room.