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Electronic

PLAYLISTING

Skye Holland

Billboard-charting EDM/Dance artist based in The Netherlands, with a flair for crafting melodic and memorable songs.

Campaign Objective

Skye’s new releases weren’t quite reaching the level of traction hoped for on Spotify, so we worked on reboots for her via our two Playlisting campaigns.

Singles 'Dreams' & 'Dangerous Game'

RELEASE NAME

Release Dates: 12 May 2023 & 14 July 2023

Highlights & Impact

Our playlisting campaign for Skye achieved an impressive half a million streams across two singles, driving significant growth for the artist. The campaign kickstarted a surge in algorithmic growth, with a notable increase in popularity scores as our playlist placements introduced her music to fresh, engaged audiences. We focused on two tracks: 'Dreams' (a Fleetwood Mac cover) and 'Dangerous Game', both of which benefited from targeted playlisting strategies.

For 'Dreams', we secured prominent editorial placements, including Apple Music’s Relaxed / Remixed by Apple Music Dance and Dance Chill by Spotify, which amplified her exposure on major platforms. Both releases also received key independent placements on popular playlists like Mega Hits and EDM Anthems, further boosting her visibility.


Additionally, Skye’s tracks landed on algorithmic playlists such as The Sounds of Tropical House and The Pulse of Big Room, further extending the reach of her music and ensuring longevity on the platform. These placements contributed to a strong algorithmic push, fuelling sustained engagement beyond the initial campaign period.


DECENT

RESULTS

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A look at web traffic stats...
 

Watch & Listen



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