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PRESS
Rozzzqween
London-based artist whose jazzy and unique vocal tone takes inspiration from Erykah Badu, Amy Winehouse and Billie Holiday.
Campaign Objective
the artist had gone viral on Tiktok in 2019, and wanted to regain some of the traction online from back then. This was Rozzzqween’s first time venturing into press, and she was interested in showcasing her artistic evolution across a variety of online magazines and blogs, to coincide with the release of her latest single ‘Lost 4 Wordz’
Single 'Lost 4 Wordz'
RELEASE NAME
Release Date: 23 September 2022
Highlights & Impact
Using press as a channel of communication, we were able to gain attention for Rozzzqween’s release via the likes of cultural giant Notion, as well as Earmilk, Wordplay, The Music Enthusiast, Purple Melon and Plastic, and high-traffic site Music Crowns and Music News, amongst many others.
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DECENT
RESULTS
Audiences trust the opinions and recommendations of press outlets when seeking new artists to listen to, and so this was a surefire way for the artist to get in front of new potential fans. We hope to build on the momentum with Rozzzqween in the near future. It would be particularly beneficial to run a Digital Publicity campaign alongside Playlisting on an upcoming single.
A look at web traffic stats...
