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PRESS & PLAYLISTING
Ronzo
At just 17 years old, this North London rapper is one of the most exciting talents in the game. His unique and pioneering style of LOFI Drill has racked up over 50 million streams already.
Campaign Objective
Ronzo hadn’t been featured across press prior to working with Decent. Yet his team recognised the importance of introducing Ronzo to a wider audience, and providing a platform for him to share his story and connect with fans
Single 'Fly Away'
RELEASE NAME
Release Date: 25 May 2023
Highlights & Impact
Press
Our campaign was a huge success for Ronzo, scoring placements on the likes of cult industry giant Mixtape Madness, in addition to reviews & spotlight features from Earmilk, StupidDope, CULTR, Hype and Noisescape.
Securing reviews and press features for the artist will also serve as a gateway to additional opportunities, as playlist curators, producers, labels, and booking agencies often conduct online research before considering collaborations.
A look at web traffic stats...
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DECENT
RESULTS
Playlisting
On Spotify, our campaign achieved an impressive 187k streams for the track! We secured Editorial support, via our careful pitching, came from Just Dropped by Spotify, as well as a host of independents including HipHop Trap & Rap and Chill UK Rap. We also got Editorial support over on Amazon with Brand New Music by Amazon. All in all, a roaring success for this one.