Hip-hop/Rap
PRESS & PLAYLISTING
Ronzo
At just 17 years old, this North London rapper is one of the most exciting talents in the game. His unique and pioneering style of LOFI Drill has racked up over 50 million streams already.
Campaign Objective
Ronzo hadn’t been featured across press prior to working with Decent. Yet his team recognised the importance of introducing Ronzo to a wider audience, and providing a platform for him to share his story and connect with fans.
Single 'Fly Away'
RELEASE NAME
Release Date: 25 May 2023
Highlights & Impact
Press
Our campaign was a huge success for Ronzo, scoring placements on the likes of cult industry giant Mixtape Madness, in addition to reviews & spotlight features from Earmilk, StupidDope, CULTR, Hype and Noisescape.
Securing reviews and press features for the artist will also serve as a gateway to additional opportunities, as playlist curators, producers, labels, and booking agencies often conduct online research before considering collaborations.
A look at web traffic stats...
DECENT
RESULTS
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Playlisting
Our campaign delivered outstanding results, generating over 250,000 Spotify streams for the track. This level of traction not only amplified the artist’s reach but also reinforced their presence within the streaming ecosystem. We were thrilled to secure coveted Editorial support on Spotify’s Just Dropped playlist and Amazon Music’s Brand New Music, both of which provided significant exposure to new listeners.
Beyond Editorial placements, we gained support from 15 independent curators, including Spit Fire and Workout Rap, further diversifying the audience and reinforcing the track’s presence across key genre-specific playlists. Additionally, the campaign successfully triggered Spotify’s algorithmic Fan Discoveries, ensuring the track reached even more listeners organically, extending its momentum far beyond the initial push.