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RADIO
Roni Bar Hadas
A classically-trained, multi-instrumentalist whose jazz-infused indie-pop leaves a lasting impression. Based in Tel Aviv.
Campaign Objective
Roni’s debut album was received with love by listeners all over the world and its singles were added to the biggest radio playlists in Israel (Glglz & Kan 88). Yet Roni wanted to tap into other territories so ran a Radio campaign with Decent
Single 'Red Lines'
RELEASE NAME
Release Date: 13 June 2023
Highlights & Impact
After two years of exploring new creative directions, Roni was ready to unveil the first single from her second album; ‘Red Lines’, featuring her velvety yet powerful voice.
Decent’s radio campaign saw the track supported by stations including:
KISS - One of the UK’s most popular radio stations, starting in 1985. As of September 2023, the station has a weekly audience of 2.5 million listeners according to RAJAR.
Islington Radio - Music enthusiast Jim Dolan brings the best of new music every month on his show 'The Songbird Sessions', exclusively on Islington Radio. Roni’s track was playlisted on rotation.
Croydon FMÂ - the official radio station for the London Borough of Croydon, broadcasting live from the heart of Croydon town centre.
Nova FMÂ - popular hit music station based in Perth, Australia.
Radio Indie Alliance - pitched to and supported by various presenters via this alliance, including on The Mike Rogers Show.
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DECENT
RESULTS
Over the last couple of years, Roni has been gaining listeners all over the world, touring with her band and playing in major festivals. All in all, a total of 11 stations supported this track with over 10 presenters showing it love, many giving it airplay on their playlists for several weeks. Roni also received promising feedback from BBC Radio 6, laying down the foundations for future radio support from them.