Pop
Press and Playlisting
Pilar Victoria
Rising Ambient-Pop solo artist Pilar Victoria has roots in Argentina and a home base in Texas. Her music reflects a rich multicultural influence, characterised by thoughtful lyrics and melodic style, delivering a sound that is uniquely her own.
Campaign Objective
To secure features on major music outlets, amplifying Pilar’s presence and boosting online awareness through strategic press placements and enhanced promotional efforts across Spotify via targeted Playlisting.
Singles 'Headphones' and 'Lost in California'
RELEASE NAME
Release Date: 5 April 2024
Highlights & Impact
Press
Our press campaign garnered signification attention for Pilar Victoria’s single ‘Headphones’. We secured placements in the highly-esteemed Earmilk, high-traffic sites Music Crowns and Fame Magazine, as well as indie gems Stereo Stickman, and LOCK, a platform dedicated to empowering women in music. With 'Headphones' at the forefront, she’s made a strong mark in the UK music scene, firmly establishing herself as an exciting, emerging talent in contemporary music.
A look at web traffic stats...
DECENT
RESULTS
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Playlisting
At its core, Pilar's single 'Headphones' delves into the universal theme of heartache and the struggle to let go of a relationship that is slipping away. Our playlisting campaign went hand in hand with our Press efforts, gaining over 87,000 streams and spots on multiple high-follower Spotify playlists including English Sad Songs, Night Vibes and Bedroom Pop. We landed over 23 playlists.
Building on this success, her subsequent release 'Lost in California' continued Pilar’s momentum on Spotify, earning over 72,000 streams and counting through our efforts, with placements on a host of independent playlists such as Solo Travel and soft aesthetic songs. With poignant storytelling, this track explores themes of self-discovery and longing, resonating deeply with listeners and together with our connections, it is no wonder it garnered so much support from playlists curated by music lovers and tastemakers alike.
