Our work

How a strategic multi-stage playlisting and playlist growth campaign took Henry Baker from 0 monthly listeners to over 16,000 in three months, triggered Spotify's algorithmic ecosystem, and built a sustainable audience of active returning fans months after promotion ended.

How a four-week conversion ads campaign around "Just a Girl" helped emerging singer-songwriter Molly Stone build a stronger base of high-intent Spotify listeners, followers and long-term fan signals.

How two focused Spotify playlisting campaigns helped POLI NIKA build momentum around “Don’t Mean to Hurt You” and “Sunny Days”, strengthening long-term listener behaviour around the Remember Why EP cycle.

Make Out Monday returned after a period without releasing music with the goal of reconnecting with their audience and rebuilding the momentum achieved through their earlier, more consistent release schedule.

Sonnet Son (Son Seung-yeon) is a leading South Korean vocalist and musical theatre actress, widely recognised for her exceptional vocal range and technical precision. After winning the first season of The Voice of Korea in 2012, she went on to gain international attention through her viral cover of Let It Go and her historic eight-win streak on King of Mask Singer.

How global markets fuel algorithmic growth and long-term Spotify momentum.

How Ren Martinez turned passive listeners into a long-term, emotionally engaged audience with Editorial Playlists, Ads and Press.

Colby! is an emerging artist from Fort Worth, Texas, creating rich, tasteful alternative pop. She works closely with her brother, a producer and Berklee College graduate, forming a tight creative partnership, with Colby handling melody and lyrics, and her brother on production. There’s a quiet familiarity to the dynamic, reminiscent of the early Billie Eilish and Finneas setup.