Not3s
How targeted press coverage and Spotify playlisting supported Not3s’ Kiss Don’t Tell EP and lead single Naked, securing 21 pieces of coverage and helping the track reach over 162,000 Spotify streams.
21
Pieces of press and social coverage
201K
Estimated lifetime views of coverage
162K+
Spotify streams on Naked at the time of reporting
94
Maximum domain authority across coverage sites
Connecting Kiss Don't Tell with the right audience through targeted press and Spotify playlisting.
For Not3s' 2023 EP, the goal was to secure coverage across key music outlets and place the lead single, Naked, in relevant Spotify playlists. Hip-hop-specific platforms were central to the campaign, helping the release reach its target audience and strengthen Not3s' presence within the genre.
Press gave the EP a platform for its story, while playlisting put the music in front of listeners through genre-focused discovery.
An established voice in British rap, entering a new release chapter.
Not3s broke through with his hit song, Addison Lee, which had reached 17 million views on GRM Daily. Collaborations with Mabel on Fine Line and My Lover further established his place in the British rap scene.
Released on 15 February 2023, Kiss Don’t Tell set out Not3s’ musical direction for the year ahead. Lead single Naked paired a pop-infused sound with mixing and mastering by Patrick ‘Wave’ Carinci.
The campaign connected that new material with specialist tastemakers and wider music audiences, building on the recognition Not3s had already earned.
Coverage from UK rap tastemakers and established music publications.
The campaign secured features from Mixtape Madness and GRM Daily, alongside StupidDope, EARMILK, Music News and Wordplay. Together, these outlets gave Kiss Don't Tell and Naked a presence across specialist rap platforms and broader music media.
Space for the story behind the music.
A Bringin' it Backwards podcast interview gave Not3s a platform to share his personal story and creative journey, adding a longer conversation to the campaign's release coverage.
The Not3s interviewPress in numbers
21
Pieces of coverage
201K
Estimated coverage views
21.6M
Combined publication audience
229
Social engagements
94
Maximum domain authorityFigures reflect the original campaign report. Views are estimated lifetime coverage views, audience is the combined publication-wide audience. Social engagements include likes, comments and shares, and maximum domain authority is the highest Moz score across coverage sites on a 0–100 scale.
Spotify Playlisting
Putting Naked in front of listeners already tuned into its sound.
The playlisting campaign focused on the EP's lead single, securing placements on genre-specific playlists including R&B Arena, Raggaeton, UK Top 50 Hits 2023 and Filtr's HipHop Fire.
These placements supported discovery around the release. Naked had accumulated over 162,000 Spotify streams at the time of the campaign report.
162K+
Reported Spotify streams on Naked
R&B Arena
Raggaeton
UK Top 50 Hits 2023
HipHop Fire
Explore the music behind the artist.
Alongside the Kiss Don't Tell campaign, Not3s' collaboration with Mabel on Fine Line offers a look at the wider catalogue that helped establish his audience.
Campaign Summary
Press credibility and genre-focused discovery gave Kiss Don't Tell a stronger platform.
With 21 pieces of coverage, an estimated 201,000 lifetime coverage views and support from key UK rap outlets, the campaign brought Not3s' new material into relevant music conversations. The accompanying playlisting activity supported Naked on Spotify, where the track had passed 162,000 streams by the time of reporting.
Together, press features, a personal interview and targeted playlist placements helped connect the EP's story with the listeners it was made for.
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