Hip-hop/Rap
PRESS & PLAYLISTING
Not3s
Not3s' breakthrough song, 'Addison Lee', was a viral hit, achieving 17 million views on GRM Daily, whilst collaborations with Mabel ('Fine Line' and 'My Lover') have cemented him as a firm favourite in the British rap scene.
Campaign Objective
To promote the artist's new EP by securing coverage across key press outlets and strategic placements on Spotify playlists. With a focus on hip-hop-specific platforms, we wanted to ensure Not3s reached his target audience whilst strengthening his presence within the genre.
EP 'Kiss Don't Tell'
RELEASE NAME
Release Date: 15 February 2023
Highlights & Impact
Press
Not3s kicked off 2023 with the release of EP ‘Kiss Don’t Tell’ with lead single ‘Naked’ exemplifying his sonic direction for the year ahead. Mixed & Mastered by Patrick "Wave" Carinci, a multi-platinum award winning engineer breaking into the UK market from Italy, he has immediately grasped everything Not3s is about whilst adding his prominent signature sound to ‘Naked’, resulting in a highly captivating and modernised pop-infused track.
The results obtained from this campaign have helped assert Not3s' presence as one of the top rappers in the UK. Highlights include press features from industry pioneers such as Mixtape Madness and GRM Daily, as well as the likes of high-traffic sites StupidDope, Earmilk, Music News and Wordplay.
We also got Not3s an interview spot with podcast Bringin’ it Backwards, a platform for both established and emerging musicians to tell their personal stories, inspiring the creative journeys of other artists and music enthusiasts.
A look at web traffic stats...
DECENT
RESULTS
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Playlisting
We ran a Playlisting campaign for ‘Naked’, the lead single from the EP, obtaining placements on a variety of genre-specific and totally bot-free playlists including R&B Arena, Raggaeton, UK Top 50 Hits 2023, as well as HipHop Fire by revered curator Filtr. The track racked up over 162k streams on Spotify.
