Electronic

PLAYLISTING

Matt Steffanina

Matt Steffanina is a world-renowned choreographer and dancer with more than 30 million combined followers and 2 billion views online, who is recently gaining attention as a fast-rising DJ and Producer.

Campaign Objective

To support the artist's transition into music from dancing, by increasing his visibility on Spotify and expanding his fanbase. Through strategic playlist placements, the goal was to introduce his music to new listeners, strengthen his presence within the music community, and engage his existing audience, all while helping him build momentum as he shifts his career focus.

Single 'Reason Why'

RELEASE NAME

Release Date: 9 August 2023

Highlights & Impact

Decent ran a Playlisting campaign for melodic pop-dance track ‘Reason Why’. Matt saw an increase of 127% in monthlies as well as algorithmic longevity, seeing the song continue to gain streams beyond its initial 134,000. Placements on huge independent playlists benefited Matt’s Spotify profile, with inclusion on the likes of EDM UP by The Way Is Up, EDM Collective by Luxos Music, House Arena by Music Arena and Musica Electronica by Make Music Not War.

Algorithmic placements included The Needle / France and The Needle / Thailand, which prove that our targeting efforts were effective, and that everything is healthy, and relevant in terms of Matt’s existing demographic.