This campaign helped the artist find fresh audiences and build upon the foundations of her previous releases’ success. As a singer-songwriter, Lauren Walton’s niche lies in the moody, pop ballad realm, and so we targeted these playlists to ensure the track was reaching the right fanbases. These placements include Beautiful Songs, Coastal Walks, Tik Tok Sad Songs, Dreaming At Dawn and many more. Other independent playlists included the likes of SAD VIBES, Pov: You’re The It Girl, Created by Women and the wide-reaching in Europe ‘Músicas Calmas E Relaxantes’. The campaign was a great success, placing Lauren’s captivating release on playlists with a cumulative following of over 490,000. Our efforts garnered over 40,000 totally organic streams for this release.