Kina
A landmark record. An international story. Celebrating Kina’s billion-stream milestone with a press campaign across the UK and US.
CAMPAIGN START DATE27 March 2024
01 Growing Kina’s audience.
Across the UK & US.
Kina had already become the first Italian artist to reach a billion Spotify streams with an original track, “Get You The Moon” (feat. Snøw).
Our campaign began on 27 March 2024, taking that moment into the UK and US and growing Kina’s audience through music and culture press. While his management team handled press in Italy, we brought the artist behind the record to new audiences on both sides of the Atlantic.
United
States
United
Kingdom
Italy
02 In very good company
An in-depth Complex interview brought the person behind the record into focus. “Kina Is Loading” explored the artist behind the billion-stream milestone, with a further share to Complex’s Instagram audience.
Read the interview03 And the story kept travelling.
Notion, Earmilk and Mixtape Madness also carried Kina’s story, extending the campaign across music and culture publications.
Further coverage included Stereofox, Wordplay, CULTR, Backseat Mafia, Music News, Fame Magazine, Stereo Stickman and Tinnitist. The examples below include Earmilk’s later feature on “I Just Want You”, published in November 2024.
04 Big platforms.
Real context.
The campaign gave Kina an editorial presence in the target markets and more places to be discovered. These snapshots show the scale of two publications that carried his story.
01 / Total site visits
18.50M
-22.09%
from last month
in the source snapshot
02 / Device distribution
- Mobile web80.09%
- Desktop19.91%
- Global rank
- #17,005
- United States rank
- #4,522
- News and Media rank
- #1,748
01 / Total site visits
289,308
-5.88%
from last month
in the source snapshot
02 / Device distribution
- Mobile web67.94%
- Desktop32.06%
- Global rank
- #468,187
- United States rank
- #239,017
- Music rank
- #5,527
Publication website traffic
June–August 2024 / Worldwide / All traffic
These historical figures describe each publication’s whole website. They do not measure views of Kina’s coverage, campaign reach, or streams generated.
Source: Similarweb screenshots supplied with the campaign report.
Three minutes.
A lasting connection.
At the heart of the campaign is “Get You The Moon”, Kina’s collaboration with Snøw. Return to the music that started the story.
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