PREMIUM PRESS
Kina
Italian producer Kina's melancholy, downtempo beats provide atmospheric backing for confessional lyrics by a variety of guest vocalists. A pioneer of the ‘lo-fi’ genre, he is also the first Italian artist to reach 1 billion streams on Spotify with an original track.
Campaign Objective
To celebrate the monumental achievement of Kina being the first Italian artist to reach 1 billion streams with his single, 'Get You The Moon' and to gain further international online exposure for the artist
Get You The Moon
RELEASE NAME
Release Date: 2023, though campaign started 27 March 2024
Highlights & Impact
We wanted to showcase Kina’s landmark achievement, and attract as much press attention as possible. Whilst Kina’s management team had press handled in Italy, they needed help targeting English-speaking countries, in particular the UK & USA.
We were successful in landing an array of high-tier platforms including the likes of cultural giant COMPLEX who did an in-depth feature piece and interview with our client, as well as sharing to their Instagram page. There were also solid write-ups from high-traffic sites Notion, Stereofox, Earmilk, and hip-hop giant Mixtape Madness, amongst many others including Wordplay, CULTR and Backseat Mafia, Music News, Fame Magazine, Stereo Stickman and Tinnitist.
DECENT
RESULTS
Kina’s SEO presence online has now been boosted, as well as his presence in our target countries. This boost in visibility has expanded his audience reach, amplified engagement, and positioned him for greater opportunities in the music industry, especially given the clout of the press we secured.