Indie/Rock

PLAYLISTING

Iona Sky

Anglo-American indie, pop-rock band who blend together the pop and country influences of all five members. Based in Cambridgeshire, UK.

Campaign Objective

Iona Sky already had a healthy amount of streams for their previously released singles and EP. Our aim was to surpass their past Spotify streams and promote the single through strategic Editorial pitching and Independent Playlist placements.

EP 'Locked The Door'

RELEASE NAME

Release Date: 29 March 2024

Highlights & Impact

Iona Sky’s single ‘Locked The Door’ offers a powerful glimpse into the band’s introspective and emotive indie-pop rock sound. We managed to secure a placement on the Spotify Editorial playlist shockwave, generating significant buzz and awareness around their latest release and also creating a domino effect for other support on the platform.

Additionally, the single landed placements on genre-specific independent playlists with large followings, including Indie Vibes 2024 and Indie Rock Hits. Other notable placements included Indie Rock 2024, The Best of Rock, Sad Vibes, UK Best Rock 2024, Indie Rock Spins and the widely followed You Have No Enemies.

Our Playlisting campaign was a great success, ensuring ‘Locked The Door’ reached a broad and relevant audience through both high-profile editorial placement and key genre-specific independent playlists, amplifying Iona Sky’s presence across streaming platforms.