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Dwin The Stoic

A Nigerian-based afro-fusion artist who creates powerful storytelling through his music, exploring themes ranging from love to death to politics.

Campaign Objective

to gain international exposure online for the artist, who had little online presence before working with us, as well as to promote the release of a new EP ‘Love Lane’

Album 'Love Lane'


Release Date: 5 May 2023

Highlights & Impact

We wanted to draw attention to the focus track of the album ‘Don’t Wait Up’ in particular, as it was a particularly memorable afropop track that could appeal to many potential fans. This single is a dark and brooding Afropop offering, featuring rapper Kelechief who brings his chilled yet energetic rapping flow to this melodically fruitful track.

The results obtained from this campaign brought Dwin, The Stoic international coverage, with publications naming him a rising star and cementing him as one-to-watch within the industry. The Guardian’s praise was a definite highlight and has served him well in terms of SEO too. Other press features we achieved for Dwin included high-traffic sites Music News, Earmilk, Wordplay, CULTR & Stupid Dope.

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“A musician in a league of his own, Edwin Madu, professionally known as Dwin, The Stoic, has tag-teamed his longtime collaborator Rhaffy, on an evergreen EP dubbed, Love Lane. The 5-track record sees the singer soar with a deepened version of his artistry.” - Chinonso Ihekire for The Guardian Nigeria

A look at web traffic stats...

Watch & Listen

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