Singer-songwriter/Folk
PRESS & PLAYLISTING
David Francisco
American Idol contestant & spinal chord injury survivor, David Francisco moves through folk, pop and indie genres with his tenderly crafted ballads. Born in Knoxville, Tennessee, now based in Los Angeles.
Campaign Objective
to generate buzz around the release of the artist's new EP, whilst also sharing his inspiring story in order to expand his fanbase, and reconnect with his previous audience, across press and streaming platforms.
EP 'If You Should Fall In Love'
RELEASE NAME
Release Date: 19 May 2023
Highlights & Impact
David Francisco first gained recognition as a contestant on American Idol back in 2018. His miraculous story of a life changing accident that left him paralysed from the waist down and his subsequent recovery resonates with audiences worldwide.
Press
Press was the perfect outlet to share David's unique story with the world. We wanted to position David's music as an outlet for his incredible journey; telling stories of pain, determination, and courage. We also wanted to be a part of David's evolution as an artist, coinciding with the slight shift in focus for his new release. The newest EP marked a departure from the focus on his recovery journey in his previous album, 'Lionheart'. Instead, we had six tracks that explore themes of heartbreak and loss. Despite being happily married, David embraced the melancholy for this record, and we wanted to communicate this side to the artist.
Securing press for ‘If You Should Fall In Love’ was crucial for David Francisco, having released a string of singles leading up to its release. We hit high-tier placements on the likes of Earmilk, CULTR, Music Crowns, Music News and Plastic amongst many others.
A look at web traffic stats...
DECENT
RESULTS
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Playlisting
We secured placements in a multitude of editorial, independent and algorithmic Spotify playlists for David Francisco’s EP. Starting with the far-reaching Editorial playlist Sad Songs, who boast an immense 560,334 followers. Other heavy hitters included genre-relevant Depression At 3am, Upping Indie and Indie Deep. Algorithmic placements included The Edge of Viral Pop, Neo Mellow and The Edge of Indie Poptimism. Overall, we secured over 15 placements in high-reaching and genre-relevant playlists for the artist’s impactful release.
