Hip-hop/Rap
PRESS
021kid
As the first Iranian rapper to have tapped into the UK Drill scene with consistency, 021kid brings something fresh to the table.
Campaign Objective
021kid’s opening performance for Season 3 of The Cold Room, the UK’s leading hip-hop freestyle platform, marked a major milestone in his career. This achievement called for press coverage to strengthen his presence in the UK Drill scene and expand his reach to online audiences worldwide.
Single 'The Cold Room S3 - E1'
RELEASE NAME
Release Date: 23 March 2023
Highlights & Impact
Our press campaign was a great success, scoring placements on the likes of industry giant Mixtape Madness, in addition to reviews & spotlight features from high-traffic sites such as Earmilk, StupidDope and Hype, as well as Modrnation and More Branches.
The Cold Room is a dynamic and influential platform, amassing over 200 million views on YouTube and more than 22 million streams on Spotify. As a hub for some of the UK’s most exciting Drill artists, the announcement of 021kid opening Season 3 needed to make an impact. A key message we aimed to convey to writers was the significance of 021kid rapping in his native language—an essential aspect of his artistry. This unique Iranian influence is something he is passionate about bringing to the UK scene, setting him apart in the genre.
DECENT
RESULTS
.png)
The results of this campaign have played a key role in 021kid’s career growth, earning him support from major online publications. These platforms not only introduce him to new audiences but also enhance his SEO and strengthen his credibility within the industry.
