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As the first Iranian rapper to have tapped into the UK Drill scene with consistency, 021kid brings something different to the table.

Campaign Objective

021kid was opening Season 3 of ‘The Cold Room’, the UK’s biggest Hip-hop freestyle platform, which was a significant milestone for the artist deserved of press attention in order to bolster his presence in the UK Drill scene, as well as to online audiences globally

Single 'The Cold Room S3 - E1'


Release Date: 23 March 2023

Highlights & Impact

Our Press campaign was a huge success for 021kid, scoring placements on the likes of cult industry giant Mixtape Madness, in addition to reviews & spotlight features from high-traffic sites Earmilk, StupidDope, Hype and Music News, as well as Modrnation and More Branches.

The Cold Room is an extremely exciting platform, having collected a staggering +200 million views across YouTube and +22 million streams on Spotify alone. It continues to play host to some of the UK’s most exciting Drill artists, and the news that 021kid was opening for Season 3 had to be communicated loud and clear. The fact that the artist raps in his native language was one of the key components that we wanted to get across to writers, as this was important to the artist who wants to continue to bring this unique Iranian edge to the UK scene.

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The results obtained from this campaign have helped 021kid to evolve in his career by gaining support from some of the biggest online publications out there. Not only can new audiences discover him via these platforms, but his SEO is also boosted, as well as his credibility within the industry.


Watch & Listen

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