Pop
PRESS & PLAYLISTING
Kitty
BRIT School graduate Kitty captivates audiences with emotive vocals, honest lyrics, and catchy pop hooks. London-based.
Campaign Objective
To expand Kitty’s audience through curated playlist placements and press coverage that showcase her artistry and creative journey. By fostering deeper connections with listeners, we were looking to solidify her presence in the alternative music scene, build a loyal fanbase, and establish her as a distinctive voice and storyteller in indie music.
Single 'Sympathy Pains'
RELEASE NAME
Release Date: 3 November 2023
Highlights & Impact
Press
We targeted a mix of high-tier and genre-specific publications to ensure Kitty’s single was finding it’s target audience. We secured features in industry giant Earmilk, as well as a host of other tastemaker platforms such as Music Crowns, Wolf In A Suit and Conversations About Her. There was also indie gems including Couch Mag, The Luna Collective, Purple Melon and FLEX. Overall, Kitty’s press campaign was a huge success, with twenty music blogs supporting the artist's music. Together with Playlisting, we were able to generate significant buzz around this release.
DECENT
RESULTS
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Playlisting
Over a four week campaign, we secured Kitty’s infectiously pop single on a total of seventeen impactful playlists. Notably, Spotify’s own Fresh Finds UK & IE supported the single, sharing the track with their 28,000+ listeners. Genre-specific placements include the wide-reaching Chilling With Feeling, Indie Mellow, Indie Temptations and The Chill Cave. Other placements include the massive Gaming Music 2023 and UK Top Hits 2023. The single was also picked up by the MDSH Youtube Channel; with over 28,000 subscribers, this was a great placement to get the track in the ears of Indie and Pop fans. In total, our playlist campaign shared Kitty's ‘Sympathy Pains’ with over 476,327 individual Spotify listeners.
