Hip-hop/Rap

PRESS

FOUR7EVEN

South-East London’s rising drill talent, FOUR7EVEN, is making waves in the scene. He has already amassed tens of millions of streams on Spotify. Known for his raw lyricism and unfiltered storytelling, his music paints vivid pictures of street life with intense energy and hard-hitting bars.

Campaign Objective

FOUR7EVEN’s release ‘It Was Me’ came off his debut album, ‘SK-47’. With such a significant cornerstone for the upcoming drill artist, our campaign objective was to generate hype and attention for the release with the goal of bolstering his presence in the mainstream UK and US media.

Single 'It Was Me'

RELEASE NAME

Release Date: 11 January 2023

Highlights & Impact

A highlight of our press campaign for 'It Was Me' was securing a feature in Notion, a powerhouse in the industry known for championing emerging and established artists alike. The feature introduced the artist to a highly engaged audience of tastemakers.

We also landed coverage in several high-traffic, genre-relevant outlets. A1234, a go-to source for discovering rising talent, praised FOUR7EVEN’s raw storytelling and production. Mixtape Madness, an authority on underground and mainstream hip-hop, spotlighted his growing influence in the scene.

We also secured a feature in Wordplay, a long-standing voice in hip-hop journalism, which highlighted his unique flow and uncompromising energy. Meanwhile, Music Crowns, known for its deep dives into evolving music trends, explored FOUR7EVEN’s ability to blend gritty realism with dynamic production.

Overall, the campaign was a resounding success, exposing FOUR7EVEN to a brand-new audience and solidifying his reputation as a rising force in UK drill.